AvtoVAZ Adds Heated Steering Wheels to Lada Vesta Models
AvtoVAZ has begun equipping Lada Vesta vehicles with heated steering wheels, a feature confirmed by the company’s press service. The information was also reported by the Russian daily newspaper. This upgrade marks a notable step in enhancing comfort for drivers during colder seasons and demonstrates the manufacturer’s ongoing efforts to improve interior usability across its popular lineup.
The update applies to Vesta sedans, station wagons, and the Cross variants. In these configurations, the heated steering wheel is paired with a leather-wrapped rim, and it appears as part of the Enjoy and Techno trim levels. Alongside the steering wheel, owners can expect a heated windshield, mood lighting inside the cabin, a rearview camera, and a premium eight-speaker audio system. The overall package aims to deliver a more refined and convenient driving experience, particularly in regions with colder climates. These enhancements reflect the brand’s strategy to refresh existing models without a full redesign, focusing on practical comfort upgrades that can appeal to current and prospective customers. (Attribution: AvtoVAZ press service)
The pricing for the updated Lada Vesta lineup places the sedan at about 1.2 million rubles, with the station wagon starting from 1.3 million rubles. According to Evgeny Shmelev, the first vice president of AvtoVAZ, the development plan for the Cross variant leverages the same Vesta platform. While the cross version shares the same platform, the design is being updated to avoid the current model’s exterior appearance, signaling a fresh aesthetic approach while maintaining underlying engineering. This suggests a careful balance between preserving the proven Vesta architecture and introducing new styling cues to attract buyers looking for a crossover with recognizable brand DNA. (Attribution: AvtoVAZ press service)
Looking ahead, the automaker is likely to continue expanding its feature set across the Vesta family. The heated steering wheel, when combined with other optional comforts, helps position Lada Vesta as a value-driven choice in the compact segment. For buyers weighing options in 2024 and beyond, this combination of comfort features and competitive pricing could influence purchasing decisions, particularly in markets where winter weather makes warm interiors a desirable standard rather than a luxury. (Attribution: AvtoVAZ press service)
In summary, AvtoVAZ is advancing the Vesta line by introducing a heated steering wheel with a leather-wrapped rim, integrated with a suite of convenience features. The changes apply to sedans, station wagons, and Cross models, linked to specific trim levels, and they come with modest price adjustments that reflect the refreshed interior package. This approach highlights the company’s focus on practical, visible improvements that enhance daily usability for a broad range of customers. (Attribution: AvtoVAZ press service)