At the former Nissan plant, AvtoVAZ plans to introduce Lada models priced above the main lineup. The plan envisages at least three initial models, as stated by Maxim Sokolov, president of AvtoVAZ. These new vehicles are not positioned as premium, yet they sit above the budget segment, occupying the C and D segments. They will include both sedans and crossovers, providing a broader spectrum for customers who want more refinement without paying luxury-class prices.
Currently, AvtoVAZ is in the final phase of negotiations, and several manufacturers could emerge as potential partners. The forthcoming models are intended to complement and balance AvtoVAZ’s current lineup, with the aim of increasing overall demand for the brand’s cars and expanding market reach. This strategic alignment seeks to strengthen the brand’s presence across multiple price tiers while maintaining brand identity and value perception.
It is crucial that the vehicles produced on the former Nissan site remain modern and innovative, offering real value to consumers, while also avoiding direct competition with AvtoVAZ’s core lines. The plan supports development across the portfolio, including continued evolution of Vesta and the next generation of Granta, ensuring a coherent roadmap that leverages existing platforms and expertise. The broader objective is to deliver refreshed product choices that meet contemporary standards of safety, efficiency, and technology while preserving the distinct characteristics that define the VAZ family of cars.
Production at the former Nissan plant in St. Petersburg is part of a phased roll-out designed to respond to evolving market demand and supply conditions. The approach emphasizes sustainable output growth, steady quality improvements, and ongoing efficiency programs to maximize production capacity while controlling costs. The strategic restart also reflects a broader industry trend toward localized manufacturing and regional adaptation to consumer preferences, with an eye toward long-term competitiveness in the domestic market and neighboring regions.
A source: RIA news
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