Sales of the Aurus Senat 2024 premium sedans have commenced in Russia, according to Motor.ru which cites the Avilon dealership network. Prices begin at 41 million rubles, marking a notable entry price point for a vehicle in the ultra-luxury segment during the current year.
All 2024 Aurus Senat models are finished in black with light-colored leather interiors. The lineup features a potent 598 horsepower hybrid powertrain coupled with an all-wheel-drive system and an automatic transmission. Optional refinements for these cars include a crystal decanter with a tray, two glasses, and two-layer curtains that enhance interior ambiance and privacy. These elements underscore Aurus’s emphasis on concierge-worthy detailing alongside high-performance capability. (Source: Motor.ru, via Avilon dealer site)
Aurus Senat began production in 2022, with initial pricing around 20 million rubles. If the brand follows its stated production plans, a mass-produced extended version could enter the market in 2025. The extended soul of the sedan would introduce a partition inside the cabin and two individual rear seats, signaling a shift toward rear-seat luxury and privacy similar to premium executive sedans in other markets. Such a configuration would position the Aurus Senat as a chauffeur-driven luxury option within Russia’s automotive landscape.
According to Denis Manturov, the head of Russia’s Ministry of Industry and Trade, the updated Aurus Senat models were expected to enter production in Russia in May 2024, with details about potential changes to the design or specifications not fully disclosed at that time. The plan reflects ongoing efforts to refresh the brand’s lineup while maintaining the distinctive Aurus styling cues and engineering approach that began to define the model line.
Earlier remarks from President Vladimir Putin hinted at price adjustments for Aurus vehicles, suggesting a strategic shift in market positioning to broaden accessibility for a limited cohort of buyers while preserving the car’s premium identity. Observers note that these pricing dynamics can influence demand, local showroom strategies, and the broader perception of Russia’s domestic luxury automotive ambitions. (Source: Motor.ru, analysis based on official statements and dealership communications)