August Imports Expand Premium Car Choices
In August, parallel imports brought new Land Rover, Mercedes-Benz, Lexus, and Volkswagen vehicles to the Russian market. Representatives from car dealer holdings, who also sell officially imported cars, shared this update with socialbites.ca.
Dealers primarily import premium segment models because they offer higher margins, according to Andrey Olkhovsky, CEO of the Avtodom group. He spoke with socialbites.ca to explain the trend.
Estimates place monthly volumes of cars officially imported through parallel channels at about 2,000 to 3,000 units. The source notes that current conditions allow such supplies to be targeted, and they cannot compete with official imports from manufacturers under normal circumstances.
The main sources for parallel imports are the United Arab Emirates and Germany, Olkhovsky adds.
Alexei Starikov, Deputy General Manager of New Car Sales at Avilon Group, says parallel imports should support dealer stock replenishment and improve sales dynamics in the market.
However, Gazeta highlights that there is a global shortage of certain models in the industry. Parallel imports are not a cure-all, and it is difficult to predict their exact impact in the coming months.
Avtodom representatives will offer warranty certificates for cars acquired through parallel imports. The dealership emphasizes that cars imported via parallel channels do not come with an importer warranty, and customers can purchase the dealer’s warranty as an additional financial product through the press service of the company.
Volkswagen
Traditionally limited to gasoline and diesel options in Russia, Volkswagen now offers electric drives through dealer channels as part of parallel imports.
Three‑row Volkswagen ID.6 Crozz crossovers in the Crozz variant entered the market at around 4.5 million rubles. This model was developed for the Chinese market and produced in the FAW-Volkswagen joint venture, debuting in China in 2021.
The ID.6 Crozz matches the Touareg in size and uses a 180-horsepower three‑phase electric motor with rear-wheel drive, reaching 0–100 km/h in 9.3 seconds. The NEDC range is 439 km per charge. An all‑wheel‑drive version exists in China but has not yet arrived in Russia. The cabin is modern, with minimal physical buttons and a 12-inch infotainment display, plus features such as three‑zone climate control, voice control, blind‑spot monitoring, and lane‑keeping assist. Adaptive cruise control is also available.
Land Rover
Plans for the spring to launch the fifth generation Range Rover in Russia were hinted at on the official site, but the vehicles did not reach dealers through official channels at that time. By August, these models appeared in dealerships, priced at about 32.5 million rubles.
Two variants are offered: diesel and gasoline. The diesel D350 uses a 3.0-liter inline six with 350 horsepower, while the gasoline P530 features a 4.4-liter twin‑turbo V8 delivering 530 horsepower and sprinting to 100 km/h in 4.6 seconds. The Autobiography package adds 22-inch alloy wheels, climate control across three zones, door closers, a Meridian audio system, and a 13.1-inch touchscreen paired with rear-wheel steering.
Additionally, dealers began importing the Land Rover Defender and Range Rover Sport through parallel channels, including some models produced this year.
Mercedes-Benz
The much‑anticipated Mercedes-Benz EQS started sales in August, aided by parallel import deliveries. Dealers list the car at around 20 million rubles in mid‑level configurations, with the 580 4Matic all‑wheel drive version delivering 524 horsepower from two electric motors. It can accelerate to 100 km/h in 4.3 seconds and travel up to 676 km on a full charge.
The EQS features a large 56‑inch multimedia screen, haptic feedback, and a head‑up display with augmented reality. The system includes an air suspension that adapts ground clearance to speed, power doors, and parking support. The petrol Mercedes models also arrived, with imports of the 2022 GLC crossovers showing engines of 197 hp or 249 hp at prices around 6 million rubles.
Lexus
Lexus LX premium SUVs are available through dealers, even though official sales did not begin earlier in the year. The most affordable Executive variants start around 17 million rubles, nearly double the price initially announced by Lexus Russia in February.
The LX uses a 3.5-liter twin‑turbocharged V6 petrol engine. It comes with a 12.3-inch central touchscreen and a 7-inch secondary touchpad. Most trims include a 25‑speaker Mark Levinson audio system. In addition, the Toyota Land Cruiser 300, built on the same platform as the LX, continues to be imported via parallel channels. Official sales began a year ago.
What is the risk of buying
Independent automotive industry consultant Sergei Burgazliev warns that warranty service is a key risk with parallel import vehicles. The warranty previously provided by a manufacturer’s authorized representative may no longer apply. Buyers should carefully review all contract terms, as the seller may not cover service costs in the future.
Burgazliev notes that the legal status of cars imported through unofficial channels is not fully clear, which can make banks cautious about financing these vehicles. Automobiles expert Igor Morzharetto adds that some models intended for other markets may not be well suited to Russian winter conditions. UAE‑built cars often have strong air conditioning but weaker heating systems, which may affect operation at -30°C. In contrast, UAE offerings generally lack warmed steering wheels, washer nozzles, and heated seats beyond basic options.
These considerations influence buyer expectations and help explain why parallel imports remain a mixed solution for the Russian car market.
Sources cited in this overview adopt a cautious tone, highlighting the evolving landscape and the need for thorough review before purchase. Attribution: [citation for industry insights from socialbites.ca]