Telegram Messenger has expanded the functionality of the advertising platform Telegram ads, bringing ads directly to the chat boots. How reports Sostav broadcast is designed to open additional opportunities for this innovation, point targeting and interact with a more relevant audience to brands.
The new advertising format allows you to introduce various types of objects: channels, individual publications, mini applications (Telegram mini applications, TMA) and users’ personal or business profiles. The minimum cost for a thousand demonstrations (BGBM) is determined as 1 €.
To increase the attractiveness of ads, the option to add an avatar of the advanced channel is provided. According to the platform, this can increase CPM by 30%. The title of the advertising message will always be made of the name of the advertised object. The description of the ad can be configured using 160 characters for a short and informative presentation.
Within the framework of the new format, targeting is carried out by selecting certain chat boots. Advertisers can display 9 boots manually and can be used to expand the scope of the “Add Similar Boots” function, which offers similar options. However, when choosing 10 or more boots, the automatic analog selection becomes inaccessible. An important feature of the format is the lack of support for geographical retention.
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Source: Gazeta
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