Chinese markets have started to make significant discounts on the latest iPhone models that try to promote sales. In some cases, the marking exceeds $ 350 (14 May 2025, about 28.1 thousand rubles at the Gazeta.ru). About it reports Reuters Agency.
According to Reuters, the JD.com platform sells the iPhone 16 Pro model with 128 GB for 5,469 Yuan. This price, which is equivalent to approximately 61,000 Russian rubles, in 7,999 Yuan (89.1 thousand rubles) under the official price of Apple (28.2 thousand rubles).
The Tmall Trade Platform, owned by Alibaba, offers comparable discounts selling iPhone 16 Pro 128 GB for 5,499 Yuan (61.3 thousand rubles). This is less than 2,500 yuan (27.9 thousand rubles) from Apple’s official price after applying vouchers including government subsidies in China.
Analysts, Apple’s previous models to increase sales in the previous 618 festival, the latest models reduced the prices and repeated last year’s promotional strategy, he says. A selective decrease in prices is part of the company’s price strategy in China, which is implemented through its own shares and independent discounts of online platforms and authorized dealers.
Market data show that Apple’s consumables fell 9%in China in the first quarter, and local competitors Xiaomi and Huawei technologies increase by 40%and 10%, respectively.
Smartphones are one of the main objectives of China’s plan to promote consumption, and local authorities in big cities such as Beijing offer subsidies up to 500 Yuan (5.6 thousand rubles) for phones with less than 6,000 Yuan (approximately 67 thousand rubles).
Previous Strong iPhone 16 Pro Pumadan In the new Samsung ad.
What are you thinking?
Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.