Almost one quarter of the Russians followed content from bloggers and writers of communities in social networks every day, and showed a survey conducted jointly by the platform for the interaction of writers and business world.
A questionnaire on how users are related to the ads in the blogger content was conducted between 16 January – 7 March 2025. More than 9.8 thousand participants from all regions of Russia participated.
The questionnaire showed that 24.2% of the Russians watched the blogger content several times a week, watching 20.9% several times a month. At the same time, 36.3% of the participants rely on the opinion of bloggers, and half of the users refers to bloggers in a positive or neutral way.
Every fifth user is ready to face ads from bloggers once a week, each 2-3 times a week. 60% of the respondents agree to see advertising several times a month in the blogger content. One -third of the participants either buys the advertised goods or shares the advice of the goods with friends they are interested in. The study also showed that every fifth Russian woman bought goods on the advice of bloggers;
In advertising, the bloggers of the participants are taken by a detailed analysis of a product or service showing both advantages and disadvantages – 61.9% of the work participants responded in this way. 20.9 % has shown that it is an important factor in the success of ads with discounts and promotional codes. The most successful format of advertising participants was called video – both short videos (38.7%) and detailed investigations (37.4%).
“For bloggers and community writers, especially in video format, a settlement is an effective brand sales channel. At the same time, the audience determines certain requirements for the format of such ads: there is not enough flat approach, users expect additional incentives for honest visibility, personal assessment and purchasing in the form of special discounts and promotional codes, VK.
Previously, Gazeta.ru wrote bloggers in Russia They started to earn less. Last year, the income of bloggers from Russia decreased by an average of 13%calculated on Solar personnel in September 2024.
Previously, VK Social Network Launching The VK Adblogger platform designed to simplify the interaction of authors and business world.
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Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.