During the New Year holiday, Russians showed the most interest in electronic products, products in the “hobby and entertainment”, “home and summer house” and “transportation” categories, as well as shoes, clothing and grocery products. This is due to data from analysis of goods and services on VKontakte.
During these holidays, women became more interested in gamer products, clothing and electronic products, and men became more interested in repairs, pets, home and garden products.
Among the services that attracted the most attention of those living in Russia during the New Year’s holiday were tourism and recreation, SPA, massage and fitness instructor services. The number of contacts with “snowmobiling” and “extreme sports” services increased among both genders.
While men’s interest in bath and sauna construction, personalized products and automotive services is increasing, women’s interest in team sports and organizing holidays is increasing. On the contrary, services such as window repair, finishing works and software installation lost their popularity compared to the same period in 2024.
Entrepreneurs increased their supply during the holidays. This season the business focused on beauty and health.
Previously at Roskachestvo named The most dangerous fraud schemes during the New Year holidays.
What are you thinking?
Source: Gazeta
Jackson Ruhl is a tech and sci-fi expert, who writes for “Social Bites”. He brings his readers the latest news and developments from the world of technology and science fiction.