Russians stop buying Samsung smartphones 09:29

From March to May 2023, the share of sales of Samsung smartphones in Russia decreased by half compared to the same period last year. In this respect informs TASS cites data from retailers and analytics firm F+ tech-Marvel.

Thus, Samsung’s share in MTS decreased from 25% to 12% compared to the previous year. In Beeline stores – from 24% to 12%. Retail network Tele2 recorded a decline from 24% to 7%. MegaFon also confirmed the decline in Samsung’s popularity without giving exact figures. According to F+ tech-Marvel, Samsung smartphone sales fell quantitatively from 27.8% to 11.8% in March-April. In monetary terms, the brand score dropped from 30.4% to 17%.

At the same time, retailers noted an increased demand for smartphones from some Chinese brands. For example, the share of Tecno and Infinix devices in MTS increased from 5% to 17%. In Tele2, the Infinix brand increased from 4% to 29% and Tecno from 8% to 16%.

MegaFon believes that Samsung has lost its position in Russia due to “changes in marketing activity”.

TASS writes that since March 2022 Samsung has stopped the delivery of new products to the Russian Federation. At the same time, the seller’s branded stores continue to operate in the country.

Formerly Wrote We can say that Samsung has introduced its new mid-range smartphone Galaxy F54 5G.

Source: Gazeta


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