Rosalía is set to appear on the front of Barcelona’s jersey in the upcoming Clásico de Liga, replacing Spotify as the sleeve or chest emblem that fans have come to expect. This move signals a shift in the club’s branding strategy as the Catalan star takes a prominent position on the kit ahead of one of football’s fiercest rivalries. Drake, the Canadian artist known for his owl symbol, wore his emblem during a previous Barcelona clash at the Santiago Bernabéu, underscoring how sponsorships can become part of a game day narrative. The forthcoming edition of Barcelona’s kit will reflect this sponsorship evolution, making Rosalía a central figure in the match’s visual identity and highlighting how music and sports intersect in modern club partnerships.
Spotify has emerged as the main sponsor of the club after a landmark deal signed in March 2022, a move driven by Barcelona’s board led by President Joan Laporta as the club sought a robust partnership following the end of its relationship with Rakuten. While the deal allows for occasional artist logos to appear on the kit on special match days, Drake stood as a sole example last October, illustrating how the contract can blend music branding with football culture. The sponsorship narrative has also included discussions around Rosalía and her latest works, indicating how global artists can become enduring visibility assets for the club as it expands its commercial footprint.
In a recent development, Rosalía has agreed, through the Sony Music label, to have her logo featured on Barcelona’s shirt for a high‑profile Clasico. The shirt will accompany the much anticipated clash against Real Madrid at Camp Nou, scheduled for Sunday, March 19. Details of the special edition jersey design are expected to unfold in the days leading up to the match, signaling a coordinated reveal that builds anticipation among supporters. The collaboration highlights how the club leverages culturally influential artists to create unique moments for fans, while also reinforcing Spotify’s role as the primary sponsor in a way that resonates beyond football.