The German sports brand unveiled its latest SUPER LOW collection, and GOAL shares the full picture behind the launch.
Puma has long stood at the forefront of sport footwear and apparel, backing top clubs and national teams around the world. Names like Borussia Dortmund, AC Milan, Manchester City, Chivas, Monterrey, and Uruguay have worn the brand’s gear, illustrating its global reach and influence in football culture.
Now Puma introduces the SUPER LOW line, inspired by international stars such as Javier Hernandez, Neymar Jr., and Kingsley Coman. These players are set to wear the designs throughout the season, showcasing that the pitch has no boundaries for those who push the limits of speed, skill, and determination.
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The collection centers on two distinct silhouettes: FUTURE and ULTRA. Each model embodies different qualities suited to diverse playing styles, while sharing Puma’s core innovations that adapt to the varied climates and arenas around the world. Below is a closer look at what each brings to the table.
FUTURE stands for forward thinking, cutting edge technology, and relentless experimentation. It is built for peak agility and rapid direction changes, featuring an innovative double mesh upper that incorporates PWRTAPE—PUMA’s exclusive technology. This integration aims to deliver a perceptible improvement in fit, helping players react quickly while dribbling or maneuvering with or without laces.
ULTRA, by contrast, is engineered to elevate speed and control to new levels. The upper uses an ultra-lightweight fabric, enabled by ULTRAWEAVE technology, which helps make the shoe among the lightest available. The sole is redesigned with SPEEDPLATE technology, offering dual-density traction and propulsion for explosive acceleration. The upper also employs PWRPRINT to maintain stability and support during high-speed movements.
For those curious about the full SUPER LOW lineup, GOAL invites readers to explore all the details and feel the energy behind the new release (Goal).
RELEASE TIMING
The SUPER LOW collection becomes available worldwide starting Thursday, March 23, extending across Puma’s own channels and partner retailers. This marks a deliberate rollout to give fans and players everywhere access to the tech-forward footwear that suits the demands of modern football.
PRICE RANGE
Prices for items in the SUPER LOW line span from 449.00 to 4,999.00, reflecting the blend of premium materials, advanced construction, and performance-driven design that Puma emphasizes in this collection.
WHERE TO SHOP
Customers can find the SUPER LOW line from March 23 through www.puma.com, along with official Puma stores and authorized retailers such as Innovasport, Martí, Liverpool, Sears, Dportenis, Coppel, Sportico, Palacio de Hierro, and Calzzapato. The distribution strategy ensures broad availability across regions where the brand has a strong footprint, including North America and neighboring markets.
Note: All information above reflects official announcements and coverage from GOAL, with ongoing updates and confirmations through brand channels (Goal).