The German sports brand unveiled its BREAKTHROUGH collection, and GOAL is here to share the full story.
Puma has long stood at the cutting edge of football footwear and gear, backing major clubs and national teams across the globe. Names like Borussia Dortmund, AC Milan, Manchester City, Chivas, Monterey, and Uruguay have worn its equipment, underscoring a footprint that blends performance with style.
Now, Puma raises the bar once more with BREAKTHROUGH, a line inspired by global football icons such as Neymar Jr. and Jack Grealish. These players are set to wear the collection during the 2023/24 season, signaling that the limits on the pitch are meant to be stretched, not confined.
The BREAKTHROUGH line features two distinct shoe silhouettes designed to accommodate different playing styles while sharing advanced technology that adapts to diverse conditions around the world. Here is a closer look at what each model brings to the field:
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FUTURE draws from Neymar Jr.’s creative flair. It is tailored for playmakers who craft the most memorable moments, with a focus on control and precision. The boot leverages a FUZIONFIT360 instep to ensure the foot stays snugly anchored, paired with PWRTAPE for additional lockdown. The result is a secure fit that lets players stay focused on the action for all 90 minutes, enabling seamless dribbling, quick changes of direction, and pinpoint passing.
KING returns to the game with a time-honored silhouette that champions control and comfort. Built with K-BETTER, a material that mirrors the feel of leather without animal products, the boot outpaces its predecessor in comfort, durability, and touch. Its lightweight sole is complemented by an external heel counter, a built-in stability unit, and conical studs that deliver reliable traction and responsive movement across any surface. These design choices make ball handling feel natural and predictable, whether weaving through defenders or striking a shot from distance.
Readers curious about this collection will find a deep dive on GOAL, including performance tests, design insights, and practical tips for choosing the right boot for different playing styles. The coverage explores how innovative construction translates to on-pitch performance and player confidence, with expert analysis and firsthand impressions.
Who should consider BREAKTHROUGH? The line speaks to players who value touch, speed, and balance. It also appeals to fans who want to understand how modern boot technology translates into real-world performance, from first touch to final whistle. In short, BREAKTHROUGH is about empowerment on the field, backed by brand heritage and the latest in footwear science.
RELEASE TIMING AND AVAILABILITY
BREAKTHROUGH goes on sale worldwide starting Thursday, August 17, with a broad availability that includes major retailers and official brand outlets. This launch timing aims to align with the new football season, giving players time to find the right fit before competition heats up.
PRICE RANGE
Product pricing for the BREAKTHROUGH line spans a broad spectrum, reflecting different specifications, materials, and performance features. Expect entries in the upper hundreds to mid-thousands in local currencies, aligning with premium football boot positioning.
WHERE TO BUY
BREAKTHROUGH will be available through official Puma channels and select retailers. Look for the line in Puma stores, partner outlets, and online platforms. Availability locations include well-known sports retailers across the Americas. For the latest stock and store listings, consumers should consult official brand channels and authenticated retailers.
Attribution: Goal