Madrid’s regional president, Isabel Díaz Ayuso, has not officially confirmed that the Formula 1 Grand Prix will be hosted in the city. Nevertheless, she has begun laying the groundwork for broad public acceptance, signaling that Madrid stands to gain substantially from such a hit to the calendar. With no formal word from the sport’s organizers, both the regional administration and a wide array of private partners have readied themselves for an imminent announcement.
Ayuso framed the event as a rare opportunity for the region, stressing its potential to deliver a direct economic impact and elevate Madrid on the world stage. The project is projected to contribute about 4.5 billion euros over the ten years planned for the race in the capital, a figure that spans direct, indirect, and induced effects. Beyond the financials, the plan envisions thousands of jobs and a broad media footprint. Estimates point to roughly 8,200 employment options tied to the event, while the audience reach is expected to be immense: around 119 million people globally, with television viewership around 70 million and 49 million tapping in via digital channels. Ayuso framed the Grand Prix as a catalyst for promoting Madrid as a premier business hub and a top international sports capital.
Speaking to the Madrid Assembly, Ayuso noted that the event’s proximity to Ifema could drive improvements in connectivity and daily transport for the capital and its wider region, while acknowledging that some services would need adjustment for the influx. The administration stressed that the overall effect would be manageable and beneficial, with stronger links and greater visibility for Madrid.
Competition with the Catalan GP
Following the data release, the opposition voiced criticisms during the plenary session, though Ayuso’s tone appeared more measured than in recent weeks. She asserted that no capital or region would decline such a high-profile sporting venture, arguing that skepticism often reflects broader political debates rather than the opportunities at hand. The regional leadership underscored Madrid’s growing appeal on the global stage and suggested that responsible bidding demonstrates the capital’s vitality and ambition.
Ayuso also referenced the Catalan Grand Prix, whose future has been uncertain amid Madrid’s bid to join the race as organizers weigh their preference for maintaining two circuits within the same country. She clarified that while she would welcome continued Catalonia-Madrid collaboration, her commitment to Formula 1 was clear. If the opportunity arose, Madrid would pursue it with full resolve, prioritizing the city’s interests and the benefits of a successful grand prix. Critics were reminded that the public’s sentiment favored evidenced improvements and that a well-managed event could boost Madrid’s profile without compromising regional harmony. The administration insisted that opposition concerns should be balanced with the expected positive impact on the capital and its image as a dynamic, modern metropolis.