The Ukrainian football club Kryvbas issued an official statement about the status of the Joma brand and its partnership decisions. The issue centers on the appearance of the Joma logo on equipment linked to teams operating in international competitions and the implications for national football stakeholders.
Previously, FC Zenit Saint Petersburg revealed a new kit bearing the Joma emblem. This prompted the Ukrainian Football Association to request formal explanations from the Spanish supplier about the presence of the Russian club’s logo on that new jersey.
News of Joma’s collaboration with a club associated with Russia caused consternation within Kryvbas and across Ukraine’s football community. The response underscores concerns about brand alignment and the potential impact on Ukrainian clubs that rely on sponsorship and equipment supply from international manufacturers.
In the past, a similar episode occurred with another club, yet brand representatives asserted there had been no official contract. On those occasions, the gear could be sourced more locally, but the current scenario presents a different set of facts that warrant careful examination and clear communication.
Kryvbas has formally reached out to Joma’s Ukrainian representative and is awaiting a definitive position from the company. The club also called for a full withdrawal of Joma from the Russian market to avoid any appearance of mixed sponsorships in Ukrainian league play. While this assessment unfolds, Kryvbas has paused all contractual advertising commitments tied to the brand.
At present, Kryvbas sits in sixth place in the Ukrainian Premier League standings, a position observed by fans and analysts as the team navigates a season of competitive results and sponsorship considerations.
Earlier reports noted that Karpaty FC chose not to continue collaboration with Joma due to concerns about the company’s associations with Zenit, highlighting how branding partnerships are weighed against broader regional affiliations and public perception.