Chivas remains at the forefront of fan polls, a status that its supporters have celebrated for years. Across Mexico, the club from Guadalajara is widely regarded as the most popular and cherished team, a distinction supported by consistent poll results and long-standing history.
That perception of being the country’s most liked club comes from a combination of large follower counts and recurring measurements from market research and social-media sentiment. In Mexico, the entity owned by the Vergara family has long branded itself as the nation’s favorite, claiming an immense fan base that numbers in the tens of millions and positioning itself just ahead of Brazil’s Flamengo in broad popularity, with América and Corinthians also among the most-followed football clubs in the region.
Chivas is often cited as leading fan preference, reportedly holding a sizeable share of the backing among Mexican supporters. Even during periods when the team’s on-field performance hasn’t yielded a championship since 2017, the club maintains higher recognition and support than several domestic rivals, including América, Cruz Azul, Pumas UNAM, and Tigres UANL, according to historical surveys and ongoing fan-tracking studies.
Earlier analyses indicated some shifts in popularity for América, León, and Tigres, as fans recalibrated their loyalties based on performance, branding, and community engagement. These dynamics reflect a broader trend in sports branding where historical prestige and active fan communities can sustain interest even through on-field droughts.
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Cited from Goal