In a decision shaped by the voices of its community, Atlético de Madrid confirmed that the club will revert to its legendary shield, a symbol that defined the club for seven decades before a prior change. The binding vote, conducted over a calculated period, saw a substantial turnout from the club’s membership and ultimately favored restoring the classic emblem to the club’s brand. The official ballot results published by the club noted that a clear majority supported the return of the historical shield, signaling a return to a visual identity deeply embedded in Atlético’s heritage. The information on the vote results was shared through the club’s official channels and reflected in the communication that accompanied the vote.
Following the binding vote by a large portion of its members, the club announced that the shield upgrade would take effect on a specified date, with strategic steps outlined for a comprehensive rollout. A social media post from the club highlighted the milestone, emphasizing the momentum behind the decision and the broad participation of the supporter base. The post also underscored the passion and unity shown by fans who engaged in the process in a peaceful, organized manner (citation: Atlético de Madrid official statement).
The official figures show a significant percentage of the eligible membership took part in the binding process, illustrating the strong sense of ownership among the fan base. Club representatives described the turnout as a powerful example of loyalty and shared purpose, stressing that supporters with different perspectives can coexist while working toward a common objective: Atlético de Madrid. The leadership framed the result as a reflection of the collective commitment of partners who care deeply about the club’s identity and future direction (citation: Atlético de Madrid official statement).
The practical implications of the decision include a phased implementation plan. On the scheduled rollout date, the original shield would resume its status as the official emblem, affecting all brand touchpoints from on-field kits to digital presence and licensing considerations. The process is described as complex, expansive, and financially demanding, yet it has the backing of the club’s board and management. Nike, the club’s apparel partner, is part of the ongoing coordination required to align production, branding, and distribution with the restored shield across all channels.
Officials noted the necessity of careful coordination across physical environments, virtual spaces, social networks, apps, and the website. The aim is to ensure consistency of the shield in every context where Atlético de Madrid’s brand appears, including collaboration with licensees and third-party environments. The organization framed the shield change as a natural evolution that respects its long history while embracing the continuity of the club’s broader narrative.
In framing the shield within the club’s historical arc, Atlético de Madrid paid tribute to the lineage that extends back to the club’s earliest days. The club acknowledged a long-standing tradition and emphasized that the current shield remains part of the family of emblems that have accompanied Atlético through its history. The statement highlighted the moment as a homage to a 120-year story that began with the Athletic Club de Bilbao connection and continued to evolve through subsequent generations. The club reiterated its confidence in a future that honors both heritage and the shared enthusiasm of its supporters (citation: Atlético de Madrid official statement).