Russian figure skater Alexandra Trusova has filed an application with Rospatent to register a trademark. This development was reported by Moscow City News Agency. The registration seeks the brand name Aleksandra Trusova, under which she plans to establish an academy and market a range of goods linked to her name and public profile.
During the Beijing Olympic Games, Trusova earned a silver medal, finishing behind her fellow Russian competitor Anna Shcherbakova. In a moment that drew widespread attention, she declined to attend the award ceremony and publicly stated that she would prefer not to return to competitive ice. A video capturing her emotional reaction circulated widely on social media and sparked extensive discussion among fans and commentators alike.
The landscape for Russian athletes shifted after their exclusion from certain international competitions, a change that led Trusova to skip the Russian Championship in the 2022/23 season. The absence of participation at that national event highlighted the broader challenges faced by the discipline and the athletes connected to it during that period.
In mid-July, Irina Rodnina, a deputy of the State Duma and a three-time Olympic champion in pair skating, commented on the climate at the Evgeni Plushenko Academy. Rodnina spoke about discipline within the program, noting concerns about behavior attributed to Alexandra Trusova. The remarks underscored ongoing debates about athlete conduct, training culture, and the management of high-profile skating programs in Russia.
Earlier reports also referenced a post from Trusova showing a recent trip to the Great Wall of China, captured in a photograph that drew public interest and sparked discussions about public appearances and personal branding among elite skaters. The broader narrative surrounding Trusova involves a blend of competitive achievement, media visibility, and the strategic development of personal brands within the sport.