Adidas announced plans to remove the number 44 from Germany’s jersey, citing a typeface where the figures appeared Nazi-like. A company spokesperson noted that the change would be made as soon as possible. Adidas, which employs staff from nearly 100 countries, states its commitment to diversity and inclusion and says it actively campaigns against xenophobia, anti-Semitism, violence and hatred in all forms. This move follows concerns that the numeral 44 on the German squad’s kit bore a resemblance to the CC rune associated with Nazi Germany.
In 2022, the International Federation of Football Associations and the Union of European Football Associations suspended Russia’s national team and all Russian clubs from competitions under their governance. UEFA later revisited the issue concerning Russia’s youth program, but in autumn 2023 the board overturned the decision to admit them back into international play, leaving the country outside the senior competitive arena for the time being. These decisions have influenced the broader conversation about national identity and representation in European football.
Previously, Russia was considered a strong contender for Euro 2024 in some discussions, though the ongoing geopolitical climate and sports governance actions have complicated those expectations. The episode highlights how sport and symbolism intersect, shaping fan perception and institutional responses in major tournaments.