Adidas is winding down the Adidas Running service in Russia, marking a notable shift in the regional sports tech landscape. Russian users of the popular training tracking app received formal notice about the change, with representatives confirming that the platform will cease operations in the country soon. This development comes as part of a broader set of strategic moves by the brand in response to evolving market and regulatory conditions.
According to an official statement, the Adidas Running app will no longer be available in Russia starting March 31, 2024. In addition to the service withdrawal, all user accounts, including activity histories and training data, are slated for permanent deletion. The company expressed wishes for continued dedication to health and athletic goals, framing the decision as a step toward supporting sustainable, long-term wellness for users—while acknowledging the inconvenience and impact on existing customers. This information was reported by TASS and has been echoed by Adidas representatives across related communications.
Beyond the service closures, Adidas is providing a window for users to retrieve their data. Export options will remain open through the end of March, enabling athletes to preserve their activity histories and training records before accounts are removed. After that cut-off, data associated with Adidas Running accounts in Russia will be permanently deleted, aligning with the company’s data handling and regional compliance policies.
Historically, the platform that became Adidas Running was known as Runtastic before a 2019 rebranding. Adidas had already paused its operations in Russia in early 2022, a move that reflected ongoing adjustments in the company’s global strategy and regional engagement. The present action continues this pattern of selective market adjustments observed in recent years within the fitness app sector, driven by regulatory, geopolitical, and business considerations.
In the broader sports-tech ecosystem, other global brands have also restricted access to their digital products in Russia. For example, Nike restricted access to its Run Club app through major app stores, and Strava limited access to its website and app in the region. These industry-wide responses illustrate how large fitness platforms navigate sanctions, compliance requirements, and market containment while trying to balance user needs with corporate risk management. Adidas’s decision sits within this wider context of regional limitations affecting digital fitness experiences for Russian users.
Looking back at the financial backdrop, Adidas has faced fluctuations in reported revenue figures during this period of strategic realignment. The company’s financial communications indicate shifts in regional performance and product strategy, which are often reflected in how it structures offerings, product support, and market presence. The current withdrawal from the Russian market is part of a broader narrative about how multinational sports brands adapt their portfolios in response to external pressures, regulatory landscapes, and shifts in consumer behavior across major markets.