vodafone will propose again football at thigh quality to customers. Initially it will do this with a special package aimed only at bars and restaurants. But noegocia and also in his return to football on home television. A change in the commercial strategy of the British fund Zegona, which signed an agreement to acquire Vodafone Spain for 5,000 million euros, before its acquisition with an operation that will presumably be closed in the coming period in the absence of the necessary permits. weeks .
Vodafone is relaunching its pay television package, which will include all LaLiga matches (first and second division), a wide range of football for bars, restaurants, cafes and hotels (a segment known as the HORECA channel). Champions League Europa League, top matches of the English and Italian leagues, national and European women’s football competitions as well as the world motorcycle championship MotoGP and championship Formula 1.
Telekom has signed an agreement with LaLiga to relaunch its sports offer for bars and restaurants, as employers of football clubs are the direct beneficiaries of the marketing of broadcasting rights on the HORECA channel after the tender for the HORECA channel was invalidated. in the last competition. Thus, Vodafone is returning to pub football, which it left two years ago, and will compete directly with Movistar and Orange in this segment.
Vodafone is also preparing for a major business change, as well as a return to football on television for domestic customers. According to El Independiente, the telco is in talks with the Dazn platform to be able to broadcast some of the Spanish LaLiga matches to homes on pay TV, as confirmed by various sources in the industry. In the last LaLiga rights competition, Dazn was given the opportunity to broadcast five matches on each league day, with Telefónica taking over the other five.
Vodafone Spain began the TV football rollout for its local customers in 2018 and completed it a year later; it refused to continue including football matches in its audiovisual offering due to the high cost of buying back the rights from Telefónica. It has also stopped marketing its football package for bars and restaurants in 2022. Now the company is beginning its turnaround, and it’s doing so before the takeover goes into effect. The new owner will be the British fund ZegonaIt aims to relaunch the telecom company in the Spanish market after years of setbacks.