Aitana Mas and Colomer Discuss Personal Decisions on Valencia’s Tourism Tax

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Aitana Mas also opens the door for Colomer: “You will have to make a personal decision”

Regional Tourism Secretary Francis Colomer remains hopeful for thoughtful reconsideration as the discussion on the proposed tourism tax in the Valencian Courts enters the 14th day of parliamentary debate. The proposed bill aims to establish a new Valencia tax on tourist accommodations, a move Colomer argues should be carefully weighed against the current economic climate. He has consistently voiced opposition to the tax as part of a broader stance associated with the Botànic coalition, underscoring his belief that the time is not right for such a levy.

Colomer has urged political groups in the regional Parliament to revisit the justification for applying this rate, particularly in an era marked by economic challenges and inflation. He emphasized that while the aim is to support the region’s tourist sector, unintended consequences could weigh heavily on consumers and businesses alike. The discussion has attracted attendance from those closely aligned with Botànic, who have maintained a critical eye toward the tax proposal.

In parallel statements, Colomer reflected on the evolving landscape of the hospitality industry and the broader economic context in which tourism operates. He highlighted the need to balance public revenue goals with the realities faced by hotels, guesthouses, and other accommodations adapting to post-pandemic conditions and rising operational costs. Colomer also pointed to the importance of professional expertise and technical analysis in shaping policy, noting that experience in the sector informs a practical approach to reform and pricing strategies.

Supporters and opponents alike are weighing how the proposed tax might influence consumer demand, pricing strategies, and the competitive position of Valencia’s hospitality market. Colomer indicated that the discussion is not merely political but fundamentally tied to the livelihoods of workers across the tourism supply chain. He intends to continue conveying a pedagogy-driven message that explains the implications of the tax and the reasons behind his cautious stance, while remaining open to constructive dialogue with fellow lawmakers.

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