Regional Tourism Secretary Francis Colomer remains hopeful for thoughtful reconsideration in the debate now entering its 14th day in the Valencian Courts. The discussion centers on a proposed new Valencia tax aimed at tourist accommodations. Colomer is urging political groups in the regional Parliament to reassess whether implementing this tax makes sense during an ongoing economic crisis. He has consistently been a leading voice against the tax, echoing the stance of the Botànic coalition and expressing clear opposition to its adoption.
“I keep a hopeful outlook and believe reflection is still possible as the world has shifted dramatically in recent months. Some say hope is the last thing to abandon, and there is no harm in carrying that belief,” Colomer noted during discussions in Alicante, ahead of the IFA event held from September 23 to 26. He reiterated his stance on the tax during comments about the industry while acknowledging the challenging environment faced by tourism stakeholders. He emphasized that political comfort is not a feature of the sector and that pragmatic decisions must guide policy.
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Colomer reminded listeners that the tourism sector operates under daily pressures shaped by project goals, policy rates, and the constant strain of responsibility. He pointed out that industry conditions, inflation, and a post-pandemic recovery create a demanding landscape that is far removed from political posturing. The Secretary highlighted the influence of leadership and fiscal strategy, noting that the current climate requires clear, informed positions rather than rhetoric. He praised Ximo Puig for his leadership while acknowledging that tax policy often carries a controversial edge that reflects broader debates about growth and public funding.
Colomer added that his perspective is deeply rooted in the realities of the tourism world, including professional standards, market pressures, and the practical implications of pricing strategies in a high-inflation environment. He described how the industry has faced sustained challenges since the pandemic and how those conditions shape every policy discussion. He stressed that his approach is grounded in professional and technical readings of what is happening across the sector, and he underscored the importance of ongoing pedagogy to help the public understand the implications of tax and policy choices. The regional secretary closed his remarks by reaffirming his long-term commitment to dialogue, evidence-based reasoning, and the careful weighing of interests in the decision-making process regarding the tourist tax in the regional parliament. The emphasis remained on balancing sustainable tourism growth with fair public funding, even amid tough economic times.