Igor Stepnov HOW MADE SAFE PURCHASE ON THE INTERNET 14:14

Modern economy cannot be considered without digital platforms and services. The new forms of their use are not only new opportunities in the context of digitalization, and at the same time new problems are often and too much speaking. Today, traditional services are lower than the leadership of all commercial transiches that combine various platforms (eg market and financial services).

But the question is: How much are the participants of new digital fish protected? Indeed, it is not often directed with real price and demand rate, but the ability to make a choice (for example, instead of going to the store, order delivery, etc.). Therefore, ecosystems have the opportunity to manipulate by providing false information to customers and other parties to impress prices.

And how much will the consumer expectations correspond to reality when making a purchase? Of course, if everything goes successfully, the consumer does not think how legitimate his decisions or the actions of the digital tools are. Since it already recognizes the advantages of the digital economy, by voting with “number” actions, by choosing both benefits and comfort.

However, as soon as any failure comes, the consumer thinks how to compensate for the damage received and how to protect their rights. And now, the buyer remembers the laws that protect him.

Yes, of course, “the law on the protection of consumer rights” is very applied to the activities of digital services, but is it sufficient?

There is a similar dilemma between the seller. Initially, the new participants in the digital market have some euphoria: it is much easier to start a business in a digital environment, where the savings are noticed here. However, if such a seller faces an “wild market ğı with unfair competition, including counterfeit products, the first advantages no longer seem very valuable to him.

And consumers behave differently. They usually buy five goods to choose from them and to get back four. And then the question reappears: How much are the entrepreneur’s rights? What does the law say about this?

The truth is that the state is not only limited to the selection of means of regulating these purchases, not only about transactions on online platforms (including information about the origin of goods). Special measures, with separate solutions, this problem cannot be overcome.

Ideally, the state should create a single digital area that is the record of the platforms that will provide the necessary control of the transactions to perform the functions of the regulator – otherwise it will lose its sovereignty in the digital environment.

In this case, consumers and sellers participating in online ones will not be one -on -one with large companies. Because the big players on the market will always try to achieve their digital ecosystems in a way that they can get as many market power as possible.

The concept of a combined digital environment also requires legal approval: any restriction cannot be permitted.

On digital platforms, a starting document is needed to start regulating sales processes. Of course, it is impossible to expect the first solutions for both the shield and the sword for the consumer. However, at least such laws must provide shield.

For this reason, we hope that the “platform economy” bill will turn into a law as quickly as possible and will begin to take action.

You can no longer leave without the protection of market participants. Initially, it is impossible to determine all the nuances of the development of this segment, which is not timely for economist theoretics. But at least we hope it will be in front of the legislation!

The author expresses a personal view that may not coincide with the position of the editors.