Experts from the VSK insurance company report that Russian residents have begun celebrating Valentine’s Day with greater intensity, and this heightened level of celebration correlates with more accidents on the holiday. Over the past three years, the number of Valentine’s Day-related incidents has risen by about 61%. This trend is noted in a leading newspaper as part of ongoing coverage of holiday risk patterns.
Data from the study indicate that men shoulder the majority of Valentine’s Day injuries, making up roughly 62% of all insured cases. The most vigorous celebrations tend to occur among younger adults and those aged 40 to 50, each group accounting for about 21% of incidents. This distribution highlights how different age cohorts engage with festive traditions and how risk exposure varies across age groups.
Researchers also found that adults frequently sustain more serious injuries on Valentine’s Day. For instance, the average compensation paid for accidents among younger participants is 17 thousand rubles, whereas for individuals aged 40 to 50, the average rises to about 241 thousand rubles. The disparity suggests that older adults may experience more severe outcomes or higher-cost medical needs in these events.
The study identified a pattern of safer celebrations among Russians aged 18 to 30, who account for no more than 8 percent of the total accidents. This figure underscores how risk exposure changes with age and lifestyle choices around festive activities.
According to the experts, the main causes of Valentine’s Day accidents include excessive entertainment, unusual gifts, domestic mishaps, and slips or falls while walking. Fractures emerge as the most common injury on Valentine’s Day, reflecting the physical risks tied to celebration behaviors such as crowded venues, stairs, and social activities that involve movement and timing pressures.
Previously, Alsou addressed questions about why she does not participate in extreme shows, illustrating how media figures also shape public perceptions of festive risk and safety. The broader takeaway from the VSK study is a reminder to plan celebrations with awareness of potential hazards and to consider safety at every step of Valentine’s Day activities.