Valencia Toy Awards 2024 Winners Highlight Creativity and Equality

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The two toy manufacturers Famosa and Paola Reina, both based in the Alicante province, appear among the winners of the 2024 Best Toy Awards, a contest run by the Spanish Association of Toy Manufacturers (AEFJ). Famosa is recognised in the Early Childhood category with Poe and in the Dolls category for Nenuco Cuida y Recicla; Paola Reina earns the Equality prize for Pilar the Inventor. The top prize for the overall Best Toy goes to Vtech for Prismáticos Multimedia, Nature and Adventure.

The awards, this year reaching a record tally of 120 entries from 37 affiliated companies, were handed over yesterday in Valencia during a ceremony attended by the president of the Generalitat, Carlos Mazón. The head of the regional government described the toy sector as a vital driver for the Valencian Community, powering employment and wealth and enriching society by boosting imagination and learning from a young age. He also reaffirmed the regional government’s commitment to fight counterfeiting, with penalties for very serious infringements reaching up to one million euros.

On the other hand, Marta Salmón, the president of the AEFJ, noted that these awards reflect the whole sector’s dedication to creativity, innovation, and social responsibility. The winning toys stand out not only for quality and the ability to entertain but also for promoting values such as equality, inclusion, and sustainability from an early age. Nuria Montes, the consellera of Innovation, Industry, Commerce and Tourism, also attended the ceremony.

The full list of awarded toys is as follows:

• Best Toy: Prismáticos Multimedia, Nature and Adventure by Vtech

• Best Toy for a Sustainable World: Korko Toynamics Collection (Toynamics)

• Best Toy to Change the World: Lego Braille Brics (Lego)

• Best Toy for Equality: Pilar the Inventor by Paola Reina

• Best Toy in the Games Category: Cities (Devir)

• Best Toy in the Construction Category: Storage Box (Vtech)

• Best Toy in the Early Childhood Category: Poe by Famosa

• Best Toy in the Electronic Toys Category: Prismáticos, Multimedia, Nature and Adventure (Vtech)

• Best Toy in the RC Vehicles and Tracks Category: Playset Mini Scorpion (Spin Master)

• Best Toy in Arts and Crafts: Nano Crafts, Design Studio (Bizak)

• Best Toy in Imitation, Home and Environment: Karaoke Party Edition (WorldBrands Trendix)

• Best Toy in the Action Figures Category: Fisher-Price Imaginext Star Wars Darth Vader (Mattel)

• Best Toy in the Dolls Category: Nenuco Cuida y Recicla (Famosa)

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