Famosa unveils a fresh chapter for its beloved Nancy line with a new special edition titled “Nancy, one day I will be Aitana,” dedicated to representing a female artist on a global stage. The company notes that this release marks Aitana as the first world-renowned singer to have her own Nancy doll. This collaboration adds a milestone to the brand, which has long celebrated popular culture and evolving trends through its iconic toy line. [Attribution: Famosa press release]
The launch serves as a tribute to the celebrated performer. It is described as a pivotal moment and creative transition for the brand. In a statement, the Alicante company explained that the new release aligns with the evolution of its music-inspired products, tying into a broader creative direction for the series. [Attribution: Famosa press release]
Available now, the Nancy Aitana doll arrives wearing a distinctive outfit that mirrors the look the singer showcased in the music video for her single “Las Babies,” a feature linked to the second release in Famosa’s latest collection. The ensemble highlights the brand’s ability to translate contemporary music visuals into collectible playtime. The look includes a sparkly blue top, wide black trousers adorned with tassels and silver stars, black boots with a bold alpha logo, large earrings, and a matching necklace. [Attribution: Famosa press release]
The doll’s presentation goes beyond wardrobe. Its styling reflects Aitana’s signature hairstyle, featuring short hair with dark brown bangs. To complete the full alpha aesthetic, Nancy Aitana carries makeup that mirrors the artist’s vibe, including blue eye shadow and an alpha tattoo. The design aims to capture not just the appearance but the overall stage persona of the artist, translating a live performance feel into a toy that resonates with fans. [Attribution: Famosa press release]
Irene Sotillo, Famosa’s Iberia marketing director, shared excitement about the collaboration. She noted that the project represents a fresh milestone for the brand, one that has entertained multiple generations while remaining responsive to trends and social changes over the years. The aim is to inspire creativity and imagination in children through play that reflects modern culture. [Attribution: Famosa press release]
“Nancy is a friend to children, and Aitana serves as a relatable reference for many youngsters who can enjoy playtime with a musical idol,” Sotillo added. The collaboration comes as Nancy marks a long-standing presence in children’s play, with the brand continuously adapting to new tastes and social expressions. [Attribution: Famosa press release]
‘Babies’ concept
Aitana has stated that Nancy has been part of her life since childhood and described the collaboration as an honor to be represented by a doll that is so iconic. The overall concept around the “Babies” line centers on fun, dancing, play, and sharing moments with friends. The singer emphasized that even younger fans can enjoy Nancy Aitana as part of their everyday playtime. [Attribution: Famosa press release]
Famosa highlights that Nancy has repeatedly integrated current trends and social shifts for more than half a century. The brand’s recent launches include variants like “Nancy, one day youtuber,” “Nancy tattoo every day,” and “Nancy, hair color change,” all designed to reflect contemporary fashion and self-expression. These releases reinforce the brand’s commitment to keeping play relevant and engaging for today’s children. [Attribution: Famosa press release]