margot robbie is far more than a single role.
Barbie, Greta Gerwig’s highly anticipated film featuring Ryan Gosling as Ken, is set to hit theaters worldwide on July 20. The Australian actress, who just turned 33, embodies the iconic Mattel doll with a flair that has sparked widespread conversation. She immersed herself in the role to the point that each promotional appearance echoed the most recognizable looks worn by countless fans who grew up with the doll.
The result is a bold advertising and marketing moment that pushes the Barbiereal aesthetic even further. This revival pattern, traced back to late 1990s and early 2000s trends, has resurfaced after early footage from the film circulated online last year.
Robbie works with a team of specialists led by stylist Andrew Mukamal, makeup artist Pati Dubroff, and hair designer Bryce Scarlett. Their global reach includes stops in Los Angeles, Mexico City, Seoul, and London, all with the goal of honoring the Barbie legacy. Several outfits reflect major fashion houses, including Versace and Balmain.
1992 Earring Magic Barbie (Balmain x Robbie)
During a July 6 visit to Mexico, Robbie paid homage to a 1992 Barbie look featuring Earring Magic details, a fuchsia dress with a structured collar and sheer sleeves, paired with a Balmain-inspired belt and accessories. The waves in her hair were replicated by the hairstylist to mirror the doll’s iconic style.
Pink carpet moments from the Mexico City premiere showcased the fusion of red-carpet glamour and doll-inspired styling, a collaboration between Mattel and photographers capturing the event.
Day to Night Barbie 1985 (Robbie x Versace)
In Seoul, Robbie emulated Barbie’s legendary 1985 “Day to Night” ensemble, projecting a confident, executive vibe. The look featured a pink hat, a Versace white-collar jacket, a pencil skirt, and a compact bag. The styling team completed the effect with a straw hat accented by a fuchsia band, creating a modern homage to the vintage model.
Photos from this appearance highlight Robbie’s interpretation of the working-girl aesthetic, balancing power and playfulness on the red carpet.
1960 One Man Barbie (Robbie in Schiaparelli)
For the Los Angeles premiere on the 9th, Robbie chose a striking Schiaparelli couture strapless gown with a voluminous tulle hem. The look drew from the “Solo at the Spotlight Barbie” model of 1960, incorporating pale pink accents, a scarf, open-toe shoes, opera gloves, and a layered diamond necklace. The entire process, from concept sketch to final piece, was shared in a behind-the-scenes release, underscoring the collaborative nature of high-fashion reproductions on the red carpet.
The premiere look, captured by Reuters in collaboration with Mattel, highlighted Robbie’s ability to translate doll-inspired design into contemporary couture.
Barbie The Magical 1960 Night (Robbie, Vivienne Westwood)
London brought a nocturnal Barbie moment, featuring a glamorous, vintage-inspired silhouette. The dress echoed the 1960 Haunted Night Barbie aesthetic, with long open back and satin finish, complemented by opera-length gloves and ornate jewelry. The result is a refined, private homage to the Mattel doll’s most glamorous era.
The London premiere showcased a style that balanced historical reference with modern elegance, highlighting Robbie’s adaptability in embodying different doll-era archetypes.
Only the hairstyle differed—two delicate buns framing the face replaced the original micro fringe and ponytail, allowing the dress to stand in the spotlight on its own.