In Onil, the Paola Reina dolls workshop earned the National Award for the Promotion of Creativity in Toys, announced this Friday. The prize includes a 30,000 euro grant to recognize Paola Reina’s notable contributions in doll manufacturing, a benchmark in the world of games and toys, as reported by the Ministry of Culture this week.
The jury highlighted that this family business actively preserves traditional crafts while blending them with modern industrial techniques. It champions social values, including gender equality, and supports international outreach that broadens opportunities for fair play and inclusive toy making.
The National Award for the Promotion of Creativity in Toys acknowledges the recipient’s impact in this creative field, whether through a public debut in 2022 or through a sustained professional career built over time.
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Paola Reina was founded in 1994 in Onil, a town known for its long crafting tradition. The company’s early milestone featured Gestitos, a nearly 40-centimeter doll offering a variety of facial expressions, which set a new standard for the brand in its formative years.
Over the years, leadership changed hands as the founder sold his shares, and the Paola Reina enterprise celebrated its 25th anniversary in 2019, reaffirming its standing as a specialist in high-quality doll production. The company’s website documents its enduring commitment to craftsmanship, innovation, and the joy of imaginative play.