Urbaser begins 2024 by reaffirming its commitment to true circularity through a bold corporate initiative. The company launched a campaign titled Together for Real Change, featuring a video that mirrors its internal pledge to keep the circular economy at the core of daily life for people across North America and Canada. The message centers on staying true to circular principles and elevating practical actions that communities can adopt immediately.
Since initiating its transformation last year, Urbaser has refreshed its branding to align with a new vision, mission, and set of values. This renewed brand identity emphasizes the promise of making circularity a tangible reality. In the video, the company reinforces its role as a leader in environmental stewardship and highlights its employees as catalysts for change who help spread awareness about protecting the planet.
Circular economy thinking is woven into Urbaser’s DNA. The company positions itself as a resource manager that turns waste into valuable inputs. This shift is a direct outcome of circular thinking and serves as a foundational element of the group’s strategy. The approach speaks to a comprehensive environmental solution model that integrates urban cleaning, waste collection, recycling, and the valorization of materials from diverse sources. The aim is to maximize value while minimizing environmental impact, transforming urban waste streams into resources that power new products and opportunities.
To bring this vision to life, Urbaser partnered with BrandFor, a consultancy specializing in branding and marketing. BrandFor helped craft a campaign that underscores the company’s work and its broad impact on people and society. The creators sought to illustrate what the circular economy looks like in everyday life—from the moment waste is placed in a home container to the processing and reuse of materials that can start new cycles of use. The campaign uses relatable scenes from daily life to demonstrate how responsible choices at home contribute to a larger, shared environmental benefit across communities in North America.