An expansion move for Galician fashion brand elPulpo
Galician fashion house elPulpo is expanding its footprint in children’s fashion by acquiring Nanos, a move described as a key part of its growth strategy in the segment. The deal, announced in a press release, signals an ambitious three-year expansion plan that includes integrating Nanos and its ten stores into the group, strengthening elPulpo’s national presence.
The operation brings into the fold two family-led enterprises with deep roots in Galician textile tradition. Nanos, founded and guided by Pilar Martínez Sanjuán in Ortigueira in 1963, has long been emblematic of children’s fashion. The acquisition aligns with elPulpo’s strategy to elevate brands that combine quality, style, and sustainability, a commitment the group has championed since its inception. Over the past decade, Nanos broadened its reach to 400 sales points worldwide in 2020, including forty owned stores, and reported a turnover of fourteen million euros. Among its notable clientele are the royal families of Spain, Monaco, and the Netherlands, as well as international figures and households such as the Beckham family.
elPulpo emphasizes that the transaction is a meaningful milestone for both brands. The group has a long history of managing and distributing fashion labels, and it views Nanos as an opportunity to reinforce the sector while continuing to promote Galician fashion with a commitment to sustainability and quality that elPulpo has stood for since its beginnings.
An opportunity that aligns with values
The acquisition followed Nanos challenging times, including bankruptcy proceedings in recent months. The A Coruña based group, known for its extensive experience in fashion brand management and distribution, sees the move as a chance to strengthen the sector and support a shared vision of quality and environmental responsibility. elPulpo is dedicated to expanding its group with respect for the past while signaling a bold future for Galician textile culture.
Speaking about the partnership, the elPulpo founder and CEO notes a shared admiration for Nanos and its alignment with core values of craftsmanship and integrity. The CEO highlights the synergy created by combining two emblematic Galician brands, which elevates the group’s international ambitions and positions the Martínez family as a benchmark in the industry. The commitment to collaboration, admiration, and steady growth is framed as a promise to build a stronger, globally recognized company that remains faithful to its roots.
Since its foundation in 2005, elPulpo has stood out for environmental stewardship, sustainable practices, and designs that convey freshness and quality. The company now operates flagship stores in A Coruña and Madrid within the Chamberí district, about thirty corners in El Corte Inglés stores across Spain, and more than 120 multi-brand outlets nationwide. Additional showrooms have been opened in A Coruña, Madrid, Bilbao, and Lisbon, with a strategic internationalization plan targeting Italy, Portugal, France, and Mexico.
The acquisition is framed as a step toward further developing the children’s and youth fashion market. The aim is to preserve and respect the shared essence of both brands while establishing a strong joint presence for customers seeking product excellence and a sustainability-driven approach to fashion. Nanos will continue to offer designs for infants and toddlers, with a focus on clothing for ages 0 to 36 months and a dedicated kids collection for ages 4 to 12. The plan also includes a youth line for ages 12 and up that complements the elPulpo lineup, which centers on genderless and contemporary styles.
In the menswear and unisex segment, elPulpo intends to maintain its roadmap and broaden its reach, with a view toward strengthening its projection across Spain and expanding into the Latin American market in the spring of 2024. The collaboration aims to harmonize product philosophy, celebrate sustainable fashion, and deliver a broader, more cohesive offering across age groups while leveraging the strengths of both brands.