The Pombo family business saga unfolds across restaurants, fashion, and media ventures
Among the ventures owned by the Pombo family, the clan’s flagship remains Camino, a restaurant opened in 2011 and registered in 2022. The family has also built a portfolio that includes two clothing lines, a music festival, and a tortilla shop. Camino has delivered the strongest results to date, with revenue reaching 1.8 million euros and a profit of 152,500 euros, more than doubling the prior year’s figures. The business proved resilient by expanding its sales year after year, even as the pandemic disrupted many markets. The patriarch Víctor Pombo de la Serna, known as Vituco or Papín, serves as the company’s director. His compensation rose last year to 142,315 euros annually (roughly 7,300 euros per month), according to accounts accessed by El Periódico de España of the Prensa Ibérica group. Since 2019, Papín has increased his pay by about 35,000 euros each year. The family’s property sits in a prosperous area of Madrid, near the Santiago Bernabéu stadium in Chamartín.
One focus of the family story is the documentary titled Pombo, now streaming on Amazon Prime Video. Across four episodes of about fifty minutes each, the series follows the most recognizable member, María Pombo, along with her sister Marta and Lucía, who manages commercial ventures. It also chronicles their spouses and their parents, Víctor Pombo and Teresa Ribó. The program provides a behind‑the‑scenes look at how business and fame intertwine for this extended family.
Maria Pombo rose to prominence after a public relationship from 2013 to 2015 when she was in her early twenties. Her early influencer career began with sharing fashion looks on Instagram, and sponsorships followed as follower counts climbed. By 2016 she had amassed around 163,000 followers and was an ambassador for brands like Pelo Pantene. Her follower base has since grown to approximately 3.1 million. Market estimates suggest that sponsored posts can fetch substantial fees, sometimes exceeding 6,000 euros per post.
When María appeared on the show La Resistencia, host David Broncano joked about the amount of money in her bank. She clarified that her family supported her through subsidized schooling and that her father had experience in advertising before opening a restaurant, while her mother faced a long illness that affected her career. This exchange highlights the blended narrative of affluence and hard work that surrounds the Pombo family.
Víctor “Papín” started Camino with his brothers Rafael and Javier Pombo de la Serna and two partners, later raising capital and consolidating control through share purchases. By 2021, he held 100% of the shares after buying out the others. The family lineage traces back to the writer Concha Espina, mother of Ramón and Víctor de la Serna, linking the business story to a broader literary heritage.
Other ventures show less momentum
Camino’s prominence is reinforced by frequent appearances in María Pombo’s social media, which boosts publicity for the family’s other businesses. María often promotes the tortilla shop brands and clothing lines through her channels, but the performance of those ventures has not matched Camino’s success. One of the other featured enterprises is Tipi Tent, a clothing store serving adults and children in Madrid’s Recoletos district. María and Marta Pombo launched it in 2015 with their former partner Luis Giménez. The brand’s legal entity, Textil Tent SL, was registered at the end of 2017 with Giménez as sole director. The Pombo brothers do not appear to hold management roles in the company, though they may be shareholders. The business maintains an active website and a storefront but has not disclosed accounts publicly. Questions arise about how transparent the invoicing data is and whether the firm has faced financial scrutiny.
In 2019 María Pombo launched a women’s fashion label named Name the Brand, under the corporate umbrella Millennial Homes SL. She did not take a director role in the company, and a trusted associate, Javier Alonso, runs the brand and oversees the connection to the reggaeton festival Suavefest (AIE Musical Tantrum). After two years of losses, Name the Brand posted 2022 revenue of 564,000 euros and a profit of 12,000 euros, while the festival’s accounts show limited billing.
The most recent highlighted venture is La Martinuca (Tortilleros Ilustrados SL), a home‑delivery tortilla shop started by María’s husband Pablo Castellano, who also runs a construction business with his brother. Castellano leads the tortilla company alongside partners with restaurant experience. La Martinuca gained publicity when María Pombo promoted it on her platform, such as bringing 300 tortilla sandwiches to La Resistencia. Yet, in the single available account from 2021, the business reported a loss of 8,000 euros on revenue of 216,000 euros, and María has suggested she earns more from her influencer work than from the tortilla venture itself.