Welcome to Telepizza’s growing family of more than 700 restaurants across Spain, home to the Carbonara Family. This premium gourmet offer reimagines the classic Italian carbonara sauce, inviting diners to experience a fresh twist on a familiar favorite and to explore Telepizza’s elevated product range.
In 2022, nearly 3 million Carbonara pizzas were sold, underscoring its popularity and helping it rank as the second-best seller in Telepizza’s lineup, with a total of 34.5 million pizzas sold across Spain.
Long live the crowd
Telepizza expanded the story through a versatile commercial featuring Yolanda Ramos, part of the campaign Long Live Mass. The brand leans into its well-known claim, The secret is in the dough, placing people at the center and honoring loyal customers who have driven its leadership in the quick-service pizza category for over 35 years.
In this advertising effort, Telepizza not only showcases its Spanish roots and distinctive position in the QSR sector, but also offers a true carbonara experience inspired by the original Italian recipe. (Cited from Telepizza promotional materials.)
Unique culinary experience
The Carbonara Family delivers two irresistible options: Pizza Carbonara Bacon Capone, featuring a creamy base with bacon, crispy bacon and mushrooms; and Creamy Corleone Carbonara, crafted with cream, provolone cheese, Swiss cheese, and thyme. These flavors capture the essence of Telepizza’s signature carbonara sauce and are complemented by a signature side of potatoes with a mafia-inspired twist. (Cited from Telepizza culinary notes.)
More innovations
The brand continues to push ahead with offerings that demonstrate ongoing commitment to innovation and customer satisfaction. A standout is the largest medium pizza in its category priced at just 6.95 euros, with edges baked to perfection using Telepizza’s iconic dough and secret recipe to deliver extra flavor every bite. These innovations reinforce Telepizza’s leadership, aligning with recognition as a leading innovator in the quick-service restaurant sector according to the Spanish Innovation Index. (Cited from industry accolades.)
Telepizza maintains steady growth in Spain through an innovation-driven strategy and promotions tailored to diverse audiences and channels, emphasizing quality and customer satisfaction. In the first half of the year, the network opened 11 new locations, ensuring Telepizza’s presence across major cities and smaller towns alike. Imagine Telepizza being less than eight minutes away from home. (Cited from corporate updates.)
The broad restaurant network supports versatile service options and a nationwide footprint that positions Telepizza to serve millions. With 32 million customers reached nationwide, the brand demonstrates its commitment to proximity and a distinctive dining experience. (Cited from market figures.)
Telepizza continues to lead the industry with an innovation-forward strategy and a commitment to meeting customer demands. The brand sweetens its appeal for loyal followers by staying at the forefront of gastronomy with La Famiglia Carbonara and other new ideas, underscoring its status as a trendsetter in the industry. (Cited from promotional briefings.)