Alicante based childcare products maker Suavinex has completed a pivotal ownership shift, with French investment group Peek a Boo stepping in as a major shareholder. Official company communications confirm the move, though specific terms have not been disclosed. The agreement marks a transfer of control from the Lubián family to new investors and awaits clearance from the National Markets and Competition Commission before final approval.
Founded more than four decades ago, Suavinex operates from the Las Atalayas industrial site and has long led Spain in the lightweight baby care segment. The company has grown through a close alliance with Mercadona, a key distributor, and serves as a prominent supplier in the market. According to the latest accounts filed with the Trade Registry, Suavinex finished 2020 with a turnover exceeding 42 million euros. Despite the pandemic, the firm remained active, navigating a challenging financial year while continuing to expand its footprint in baby care products.
The described operation aligns with Suavinex strategic aim to broaden its reach. Company statements indicate a clear intent to pursue growth and participate in markets across five continents. The plan involves combining the strengths of both entities and extending the company’s knowledge through collaboration with the new partner, enabling a broader set of capabilities and markets.
In announcing the deal, executives emphasized that the transaction will support continued growth, strengthen the brand, and unlock opportunities in regions not previously served. The Alicante brand will maintain its current day-to-day operations, with production and offices remaining in place in Alicante and the production hub in Slovakia at Kusovce continuing as usual. The operational framework will stay intact, ensuring a smooth transition for customers and employees alike.
The Lubián family will not be completely disengaged, however. Their ongoing involvement remains a possibility as the business evolves under new ownership, reflecting a gradual integration of leadership and capital from the new group while preserving continuity in management and strategy.
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The Alicante based company specializes in products for infants and toddlers, including pacifiers, feeding bottles, and baby tableware, along with a range of cleaning accessories. The business also operates a cosmetic line and small household appliances such as humidifiers and gift items, serving both babies and mothers. Suavinex has been a critical supplier to Mercadona within Spain, a partnership that has significantly helped the firm scale. There was once exploration into heavy child care items like strollers, but those efforts were eventually discontinued as strategic priorities shifted.
Factory Sale and Leaseback Strategy
The Peek a Boo transaction followed Suavinex decision in late June to divest the property in Alicante while remaining as a tenant. This style of sale and leaseback is a common liquidity tactic used to improve balance sheets and unlock capital for reinvestment. The contract for the property sale includes a ten year lease with potential extension up to twenty five years, a structure designed to provide stability for ongoing operations during the transition.
Analysts note that the arrangement supports liquidity while preserving the core production capabilities in Spain. By separating real estate from operations, Suavinex can focus financial resources on product development, market expansion, and continued investments in its manufacturing footprint. The deal underscores a broader trend in the consumer goods sector where strategic capital moves enable sustained growth without disrupting daily business.
Market observers expect the alignment with Peek a Boo to catalyze expansion in existing markets and pave the way for new ventures. For customers and partners, the change promises continuity in product quality, supply reliability, and ongoing collaboration with a brand that remains anchored in Spanish manufacturing excellence. The long term outlook centers on enhancing global reach while preserving the values that have guided Suavinex since its early days in Alicante.
Produced in collaboration with industry sources, the narrative reflects the evolving structure of a family backed business adapting to new ownership while maintaining its commitment to safety, reliability, and innovation in infant care products. The transition appears designed to empower Suavinex with greater resources to invest in innovation, distribution, and international growth, while safeguarding the jobs and institutional knowledge that have defined its regional leadership.
Sources close to the matter indicate the parties will continue to fulfill regulatory obligations and engage with regulators as needed to finalize the transfer. Once approvals are in place, the combined entity aims to resume normal operations swiftly, with continued focus on high quality manufacturing and strong supplier relationships that have shaped Suavinex’s reputation in the market. The strategic move marks a new chapter for an Alicante brand that has long balanced regional strength with global aspirations, now backed by a partner poised to accelerate its international ambitions.
Cited perspectives reflect standard market analysis of mid cap manufacturers undergoing ownership changes, underscoring cautious optimism about post transaction performance and the potential for expanded product lines, broader geographic reach, and stronger competitive positioning in both the Spanish market and beyond. The collaboration is viewed as a catalyst for sustained growth and resilience in a dynamic consumer goods landscape.