Sprinter, a chain of sports shops owned by the ISRG group and based in Alicante, has announced summer expansion plans. The company expects to add 730 new roles to its workforce, aiming to bolster its roster as part of a broader growth strategy. New stores are slated to begin operations as the group expands to cover more of the Spanish market, bringing the total to about 210 offices nationwide. Summer promotions and discounts are also expected to accompany the rollout.
These new contracts complement the Alicante headquarters’ workforce, which already totals more than 10,000 employees across Spain, Portugal, Andorra, and the Netherlands. The staff are spread across a range of banners under the group, reflecting a multi-brand approach to retail in sport and fitness.
Vacancies span the spectrum from management positions to store managers and on-site staff. The chain continues to push a fresh store concept, with a flagship opening in Madrid Alcorcón that focuses on experiential shopping. The model lets athletes test products before purchase through interactive setups that showcase performance and compatibility with customer needs. The experience is designed to help shoppers find the right gear by aligning products with individual sporting goals.
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In recruiting, Sprinter looks for people who are passionate about sports and deeply attuned to the needs and desires of those who live an active lifestyle, as described by the company.
“Opening a store is an opportunity to build a unique team of sports-loving people,” said Reyes Herce, Group Head of People at Sprinter. “The most frequent inquiries come through our employment portal, but what we value most is the ability to work as a team and the motivation to help every visitor fall in love with our products,” the manager explained.
Sprinter emphasizes its commitment to equality and notes it has earned recognition for this principle. The company was named Best Female Talent Company in an award program by the HR consultancy Intrama, which honors organizations that promote visible female talent and inclusive practices.
The battle among Sprinter shareholders
ISRG is controlled by the Segarra family in association with JD Sports and the Portuguese group Sonae, along with the Elche-based operation that runs Sprinter, JD, Sport Zone, Deporvillage, Perry, and Aktie across Spain, Portugal, and the Netherlands. The JD and Size brands also operate in Spain and Portugal, contributing to a network of about 487 physical stores, 12,000 employees, and four online platforms, making it one of Europe’s largest multi-brand sports equipment retailers.
Recently, tensions emerged when Sonae and Segarra reportedly pressed for British multinational JD to either acquire their shares or divest a portion of their stake. The discussions reflect underlying strategic disagreements but are described as not directly impacting the day-to-day operations of Sprinter and its brands.