In the midst of ongoing discussions between families and the government, and amid concerns about rising shopping costs, Spain’s leading retailer has stepped forward with a plan to ease inflationary pressure on households. Mercadona announced price cuts on a broad range of daily consumption items, aiming to lower the bill for consumers. The Valencia-based chain, led by Juan Roig, projects that the move could save customers as much as 150 euros annually. This initiative follows similar efforts announced in recent weeks by other major retailers such as Carrefour, Día, and Eroski. Below are the claims from these chains about making shopping more affordable:
Mercadona
The retailer has slashed prices on 500 everyday items spanning food, cleaning, home care, and perfumery. The company estimates these reductions will help customers cut a substantial amount from their yearly expenses, with savings projected to total around 200 million euros by year’s end.
Carrefour
Carrefour has rolled out a catalog featuring 200 essential products at the lowest prices in their category. The company projects that families could save about 1,056 euros per year by taking advantage of these targeted price points.
Día (Dia)
Dia is offering weekly promotions on more than 100 products, with discounts reaching up to 30 percent for shoppers.
Eroski
As an early mover in discount campaigns, Eroski launched price reductions on up to a thousand products, highlighting a broad campaign designed to boost savings for customers.
Consume
Consume maintains an active membership program, delivering about 1.25 percent off the total shopping when the card is used. In addition, personalized discounts based on brand usage further enhance potential savings for regular customers.
Extreme Price
This chain emphasizes always offering the lowest prices to shoppers. Like other big players, it has joined the discount wave with incentives aimed at keeping costs down for everyday purchases.
More and More
The policy here centers on price caps across all products available to customers, ensuring predictable costs as they shop.
On the Field
They rely on market research and industry data to promote themselves as among the cheapest options in the market.
Made
Details about promotions were not disclosed in this brief; the retailer did not publish specific figures.
Lidl
Similar to others, Lidl has kept its offers quiet, with pricing strategies that aim to offer competitive values while shoppers compare options across channels.