Carrefour began a bold step to shield shoppers from rising costs more than a year ago, initiating a program that started with a 30-item, 30-euro basket. As 2024 arrives, the retailer is rolling out a refreshed version of this initiative. The French supermarket chain has announced plans to lower prices on 500 frequently bought items across its stores, with the selections driven by customer favorites. The discounted range includes private-label foods, pharmacy items, and perfumery goods.
The core idea, as described by Carrefour, is to maintain these lower prices over time to help customers stretch their budgets throughout 2024. The company emphasizes that the move supports consumer purchasing power and ensures households have access to high-quality products at lower prices. This is framed as part of Carrefour’s broader strategy to provide reliable savings and value for families.
Discounts will reach up to 13% on a variety of everyday items. Examples cited include fried cookies and certain liquid detergents, preserved in the Marseille range, as well as fried tomatoes and bread. On the Carrefour website, a few concrete price adjustments are highlighted: a snack cookie previously priced at 1.60 euros is now 1.39 euros; a bag of coffee formerly at 2.85 euros has dropped to 2.65 euros; and frozen cannelloni with meat, which recently hovered near 2.80 euros, will be around 2.50 euros. These adjustments illustrate the scale of the initiative and how it can affect staple shopping baskets.
The list of discounted items also includes dairy products like fresh cheese, puff pastry, A. Ron brand items, as well as Produce such as asparagus, cocoa spreads, diapers, toilet paper, air fresheners, and related essentials. The scope is broad enough to touch multiple departments, reinforcing Carrefour’s message that savings can be found across the store. The same communication notes that the campaign runs in both Carrefour and Carrefour Market formats, and that it is visible on the company’s website and app. In Spain, Carrefour operates a network of more than 200 hypermarkets, about 150 Carrefour Market stores, roughly 1,000 Carrefour Express outlets, and 63 Supecos, illustrating the scale of the program’s potential reach in the country.
Other measures
The promotion will be clearly signposted so customers can easily identify which products are included. Advertising through television, social media, and media imagery suggests a distinctive label or a large orange sign will mark eligible items, helping shoppers quickly spot deals while browsing shelves. The banner reinforces that the price reductions align with existing savings programs and benefits in the Carrefour ecosystem, including the Carrefour Club loyalty program—the largest in Spanish retail—and other promotions associated with the My Carrefour+ subscription and the Lowest Price offers. (Carrefour official communications)
In recent weeks, Carrefour has also faced headlines over pricing tensions with PepsiCo related to product costs. The retailer indicated an inability to absorb price increases for certain brands, which could lead to higher shelf prices for some products. While this issue drew attention in France and other markets, Carrefour has not issued a formal statement about the situation in Spain, leaving room for ongoing developments in how supplier dynamics might affect promotions and everyday pricing. (Industry coverage and company statements)