This spring, Russian men show a growing interest in personal grooming and well-being, with hair removal, manicure and pedicure, along with hairdressing and massage standing out in demand. A study cited by Life draws on data from the YouDo.com services marketplace to highlight these trends for the season.
The data reveal a notable uptick in orders placed by men within the beauty and health category in March, rising by 37% from February. Among the most requested services are nail care, hair removal, massage, hairdressing, beauty services, personal training, and eyebrow and eyelash work.
Market figures from March indicate average prices for common services: nail care around 2,624 rubles, hair removal about 2,761 rubles, massage roughly 3,676 rubles, hairdressing at about 3,100 rubles, beauty specialist services near 3,492 rubles, and personal training around 2,806 rubles.
Earlier data showed that a large share of Russian women regularly utilize cosmetology services, with many citing challenges in painting nails or applying makeup on their own. This section references a review from the Profi service reported by socialbites.ca to illustrate that trend.