In a fresh move for both music and fashion partnerships, Rosalia has joined forces with a bold American styling brand for a new promotional push. The Grammy-winning artist appears in a series of photographs unveiled this week, wearing pieces from a cooperative collection that blends streetwear with refined underwear silhouettes. The reveal marks a notable moment as Rosalia steps into the campaign with the brand, highlighting a collaboration that aims to attract a broader, bilingual audience.
Casual yet striking imagery centers on Rosalia as she navigates the campaign visuals. In a short video released alongside the photos, the artist is partially obscured by a signature cat-eared helmet while moving toward the camera in a coordinated black bra and matching shorts. The moment emphasizes the mystery of identity and the brand’s confidence in letting the apparel speak for itself, a trend that resonates with contemporary fashion campaigns.
The saying Everyone wears Skims appears in the narrative, spoken with a warm smile as Rosalia turns away, leaving the frame with a sense of momentum.
From a press note summarized for media outlets, the collaboration is described as a source of inspiration, praising Rosalia’s global reach beyond music and her rising impact on fashion. The description highlights her influence as a leading female artist on the international stage and recognizes the momentum she brings to the collaboration alongside the brand’s design language.
A statement from the brand notes that Rosalia’s drive to push boundaries in music and personal style aligns with the campaign’s goal. The company expresses a desire to capture energy and confidence in this launch, which marks a strategic shift toward engaging a Spanish-speaking audience for the first time in this line.
Rosalia shared a selection of campaign images on social platforms, posing in a range of cotton underwear sets in neutral tones. The content quickly drew praise from peers and industry figures, with notable admirers including actors and designers who publicly commended the aesthetic and the fearless stance of the collaboration.