The fourth annual Russian Creativity Week Forum closed in Moscow with a strong sense of momentum. Over 3,000 participants joined the Lomonosov INTC business program, more than 6 million people tuned into the live online sessions, and about 150,000 visitors explored the festival sections at venues across the capital, according to the forum’s press service. The event demonstrated a robust interest in creative economy discussions and a high level of engagement from diverse audiences.
This year’s forum embraced a cross-industry approach, centering its main dialogue on the future image of creative industries. A wide range of voices contributed, including market leaders, government representatives, development institutions, and leaders from education and culture. The format encouraged dialogue across sectors, revealing how creativity intersects with technology and policy to shape future opportunities.
In reflecting on the forum’s impact, organizers sought feedback from key players within Russia’s creative sectors, technology firms, regional ecosystems, and federal authorities. The feedback highlighted a rich, fruitful agenda with ideas and proposals aimed at accelerating growth in the creative economy. The forum’s leadership emphasized the importance of broad stakeholder collaboration in translating creative potential into tangible development outcomes.
Natalya Tretiak, Director General of JSC Prosveshchenie, underscored that the center of the creative economy is human potential—the creativity and intellectual activity that people bring to work, learning, and innovation. This viewpoint echoed through many sessions as participants explored how individuals drive economic and cultural value.
Tretiak argued that the Enlightenment mission remains essential: to contribute directly to the growth of the creative economy by creating products and services that foster human development. The emphasis was on practical outputs—educational tools, platforms, and capabilities that empower people to learn, adapt, and contribute meaningfully to the economy.
As part of the Forum program, the Digital Television media holding and the Institute of Modern Media (MOMRI) unveiled results from the nationwide study titled Generation of Movie Heroes. The survey surfaced interesting patterns across generations: Generation X, aged 41 to 60, along with Russians born in the Y generation (ages 26 to 40), and Generation Z (ages 14 to 25), all demonstrated distinct media consumption and creative engagement trends. The findings pointed to opportunities for tailored content and audience-aware production strategies that resonate across demographics.
The Forum also hosted the presentation of the Atlas of Creative Clusters in Russia. This Atlas not only defines current clusters but also puts forward criteria to clarify what qualifies as a creative cluster and how to distinguish other burgeoning creative fields. The atlas serves as a practical framework for policymakers, researchers, and industry players to identify clusters, measure their impact, and guide investment decisions.
The plenary session stood as the centerpiece of the forum, drawing the most prominent speakers and a broad cross-section of the creative business community. Sergei Novikov, head of the Russian Presidential Department of Public Projects, spoke about the pressures from sanctions and the need to clean the internal market as catalysts for opportunity. He suggested that the state is actively creating conditions for the strengthened development of creative industries, inviting private and public sectors to collaborate on scalable initiatives.
Federal media partners for the forum included Rossiyskaya Gazeta, VGTRK, Gazprom-Media Holding, National Media Group, and Rambler&Co, whose participation underscored the event’s reach and significance within the national media landscape. The collaboration highlighted the role of traditional media in supporting new creative economies through wide dissemination and public engagement.
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