Puig group readies for IPO and strategic brand expansion

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The Puig group is gearing up for an IPO slated for next year. This family-run concern, known for brands such as Carolina Herrera and Paco Rabanne, has contracted services with Goldman Sachs and JP Morgan to gauge its market entry strategy. When queried by a major business daily, the group declined to confirm or deny the report, stating simply, “The company does not comment on such information.”

This milestone would mark the most significant shift for a Catalan family-owned enterprise in the field of parquet investments. It sits alongside bold moves seen in other years by comparable groups such as Fluid 2007 or the pharmaceutical specialist Almirall, reflecting a broader trend in where concentration and capital meet. The perfume, cosmetics, and beauty house posted revenues of 3.62 billion euros last year, a rise of 30 percent driven by natural growth and the inclusion of three new brands into its portfolio. The period also saw profits of 400 million euros, a 71 percent increase from the previous year. Market observers describe the last year’s performance as outstanding, highlighting the strong earnings alongside expansive brand momentum.

In recent years Puig has solidified its footprint in fashion and selective fragrance. The company commands a notable portion of the global market, a share that stands at about 10 percent by current estimates. The leadership attributes the upbeat trajectory to a focus on building its own labels rather than licensing products to third parties, expanding into niche fragrance lines, and diversifying beyond perfume into other beauty categories, all anchored by a base in Barcelona.

Even with perfumes continuing to represent a large majority of sales, the quickest growth is now in makeup and dermocosmetics. Management sees substantial potential in this sector and identifies it as the most important global category where the group has room to widen its reach. At a results presentation, the executive team emphasized this strategic priority and the opportunities it creates for future expansion.

The Puig enterprise is organized across several family-managed holdings. The core family includes José María Puig Planas along with fourteen relatives active across four family branches. The second generation remains represented by a subset of heirs who continue to oversee the family’s business interests in parallel ventures. Three additional members are set to join the governance roster in due course as part of the ongoing succession plan.

Familial involvement is structured through holdings controlled by individual members. One line participates via Consilium SL, another via Valldan SL, and a third routes through Maevor, the commercial vehicle linked to the Planas branch. The group manages its diverse interests primarily through Exea, the holding company chaired by Marc Puig Guasch, who leads the perfume unit, with Manuel Puig Rocha serving as vice president and José María Puig Planas acting as the senior member of the second generation who remains in the business alongside his descendants.

Exea does not hold shares in Antonio Puig SA, the largest company in the umbrella. The broader group has stakes in other ventures as well, including a controlling share in Flamagás, the owner of Clipper lighters and Alpino pens, as well as a near half stake in Isdin, a dermatology-focused laboratory. The remainder of Isdin’s capitalization sits with another family group, in this case the Esteves family from the pharmaceutical sector.

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