Healing the construction sector and boosting rehabilitation have driven Persax’s growth as housing demand increased and post-pandemic reforms took hold. For the second consecutive year, the blinds manufacturer from Villena reported higher sales. Trade Registry balances show the holding company, Salvador Ochoa, ending 2022 with revenue of 26.5 million euros, up about 13% from the previous year, which had already risen by 16%.
That momentum extended to the group’s overall earnings, rising from 133,000 to 339,000 euros according to the same records.
Ochoa herself highlights the strength of the national market, where total revenue reached 18.3 million euros, with 16.2 million in 2021. The improvement is linked partly to a surge in new home construction, but the more pronounced driver is rehabilitation work, in which windows and related components are frequently upgraded to improve energy efficiency in buildings.
Even as Persax diversifies into awnings, mosquito nets, and other products, blinds remain the core business, accounting for about 75% of the group’s revenue, according to Ochoa.
The company leader believes the market still has room to grow despite maturity and continuous competition. Climate change effects have underscored the need for robust sun protection solutions in homes and commercial spaces alike.
Much more than mosquitoes
While the national market shows solid progress, the Villena-based group also maintains a substantial international footprint, generating roughly 30% of its revenue abroad. In the last year, sales outside Spain amounted to approximately 3.3 million euros in other EU markets—particularly Portugal, France, and Croatia, where it maintains subsidiaries—and almost five million euros in non-EU shipments. In addition to Europe, expansion into Latin America and North Africa remains a priority for export growth.
Looking ahead, Persax expects the positive sales trend in Spain to continue, though it acknowledges that inflationary pressures and the Ukraine conflict may dampen foreign sales and present additional challenges for international markets.
[Citation: Persax annual report, 2022; company statements summarized by regional financial press].