The online toy market surged during the pandemic, but that surge is fading. Last year, sales from this channel accounted for about 36 percent of total toy sales, down from roughly 43 percent the year before. Many shoppers who relied on online purchasing due to store restrictions and contamination fears have resumed shopping in physical shops, a shift reflected in the latest figures. The regional toy industry remains optimistic about a near 4 percent revenue increase, driven by strong activity in the campaign’s final stage, even as inflation kept many families cautious about when to buy toys.
