About one in three Russians surveyed marked the New Year while on the move, choosing trains, buses, subways, or planes as their celebration backdrop. The study found that 30% of respondents celebrated in transit, while 10% said they would repeat the experience, and nearly 23% showed openness to trying a different way to greet the new year. These findings come from a Movista Group survey, with the results summarized by socialbites.ca.
People cited several practical reasons for celebrating on the go. Some were returning home after work or visiting friends and family (tallying around 17%), others were simply traveling (about 15.4%), and a small portion were engaged in transportation-related work (5.6%). Yet the data also reveals a somber note: more than 18% of participants celebrated in transport because there was no one or no place available to them to ring in the holiday.
The survey highlights a notable share celebrating in public transit: over 9% did so in metros, buses, or trams. Roughly one-third of the participants used air travel or rail journeys as a festive setting. In addition, 14.5% celebrated inside taxis or private cars. A smaller, but still meaningful, group—more than 11%—spent the night in an ambulance or police car. And a striking nearly 45% admitted to enjoying the holiday from inside Santa’s sleigh, a playful nod to the season and the magic many feel during New Year’s celebrations.
When it comes to the mood in transit, the environment matters just as much as the journey itself. The survey indicates that cheerful, compatible travel companions are important to more than a third of respondents. A clean, warm interior was a priority for about a quarter of travelers, while about 15% placed emphasis on festive music and decorations that create a holiday atmosphere on the move.
Experts in psychology have noted that mood modulation and stress reduction are achievable through small, deliberate celebrations even in unconventional spaces. Planning simple rituals, choosing reliable travel companions, and curating a light, comfortable space can help transform a crowded carriage or terminal into a moment of seasonal joy. The dynamics of transit celebrations reveal how people adapt traditional rituals to fit busy lives, turning nearly any setting into a personal holiday stage.
In summary, the New Year experience in transit reflects a blend of practicality and improvisation. It shows a willingness to redefine celebration by embracing mobility, shared moments, and creative expressions of festivity. The phenomenon underscores how the holiday spirit can travel as freely as the travellers themselves, shaping memories that are—at once spontaneous and meaningful—no matter the mode of transport or the destination.