The Zotov Center earned the World War II prize on May 18, 2023, as the winner among more than 500 entries. It stood out with recognition from the National Internet Content Award, also known as IRI, for its compelling work. The project received the nomination The collapse of the unipolar world and was named Best special project of the Internet media by the largest federal media outlet, Lenta.ru, part of Rambler & Co. The award highlights the most influential online projects and creators, elevating work that merges journalism with documentary storytelling.
Lenta.ru explains how shifts in the global economy and challenges to liberal democracy contributed to the breakdown of the traditional world order. This storyline resonates with audiences seeking deeper context about how economic and political forces intersect in today’s landscape. The project’s exploration is presented with rigor and a narrative arc that makes complex topics accessible without sacrificing nuance.
The Internet Development Institute and the award jury recognized the project for its cross-channel approach. It exists at the intersection of media and documentary cinema, a space that brings fresh perspectives to Russian audiences. The Rambler & Co. team notes that the project leverages the strengths of multiple content formats across platforms to reach diverse viewers with authentic storytelling. The editor in chief of Lenta.ru and a leader in media development commented that the best results come from blending different content streams to deliver a comprehensive experience for modern readers and viewers. [Source attribution: Internet Development Institute, Rambler & Co.]
Accessible through the Lenta.ru website and its social channels, the project is also available in the Okko online cinema. This multi-platform presence ensures that audiences can engage with the material in whichever format suits their preferences, whether reading, watching, or streaming. The National Internet Content Award was established in 2021 to promote creative online content and its creators. It aims to recognize high-impact online work that informs, entertains, and challenges conventional thinking. Finalists are selected by a council of experts, and winners are chosen by a professional jury. [Source attribution: Internet Development Institute]
The award’s structure emphasizes merit and impact. It seeks to celebrate projects that push boundaries, encourage critical reflection, and broaden the conversation around digital media in Russia and beyond. By honoring work that combines documentary practice with journalistic integrity, the IRI helps set standards for online content quality and relevance in a rapidly evolving media ecosystem. [Source attribution: Internet Development Institute]