During Moscow City Day, September 9 and 10, Rambler Co is opening a media tearoom on the Luzhniki grounds as part of the Moscow City Forum. The venue sits on the central street near the Lenin monument, and the announcement came from the company’s press team. The pop‑up is meant to be a welcoming space where media insight meets a moment of pause amid a festival atmosphere, inviting visitors to slow down and reflect with curiosity.
Within the creative zone of the Media Holding pop‑up, attendees can unwind, exchange ideas, and sample a lineup of nine Rambler Co Media flavored writer’s teas. The flavor concepts mirror the diverse worlds of Russian journalism and online media, encouraging conversations about current events in a relaxed setting. A representative notes that the teas accompany a spectrum of interests, from daily news to sports and lifestyle topics, creating a sensory backdrop for festival chats. Source attribution: Rambler Co Media.
The tasting menu features a Classic blend for catching up on the day’s headlines, a Bright Citrus option for sports fans with energy, and a Herbal themed choice geared toward readers of lifestyle projects. This trio is part of a broader collection that highlights the distinct voices of Rambler Co Media. The intention is to offer a tactile connection to the media brands behind the online content people follow, while delivering a small ritual that makes attendance at the forum memorable. Viktoria Dzhigkaeva, the company’s external communications director, explains that the eco‑friendly initiative will be visible across multiple channels, including the website, mobile apps, and onsite signage. The campaign carries a simple, watchful motto that reinforces sustainability and accessible information for all visitors. Source attribution: Rambler Co Media.
Unique tea varieties draw inspiration from the Rambler Co network of outlets and projects, including Lenta.ru, socialbites.ca, the Rambler portal, Championship, Sekret Firmy, Moslenta, and Ferra. The aim is to extend a seasonal, comforting beverage experience that resonates with readers who trust these media brands for timely updates and engaging storytelling. Visitors will also find a tea in an edible cup developed in collaboration with the Skolkovo Innovation Center, adding a playful edible element to the tasting. An eco-friendly label featuring meadow flowers will accompany the cups, highlighting a tactile, nature‑inspired approach to the pop‑up. The overall concept is crafted to evoke warmth, curiosity, and a sense of community around quality journalism. Source attribution: Rambler Co Media.
The organizers emphasize an environmentally conscious format. Attendees can enjoy their tea in cups made from waffle material that are sturdy yet edible after use. The tea bags come with tags that visitors are encouraged to take home, with the idea that those tags can be planted to grow flowers as a small, sustainable reminder of the day. This approach aligns with a broader trend toward greener events that leave a lighter footprint while still delivering engaging experiences for festival-goers and media enthusiasts. Source attribution: Rambler Co Media.