The Rambler portal, part of Rambler&Co, introduced an enhanced video platform designed for business use. It operates on a Software as a Service model, so clients do not install software or manage infrastructure—the entire system runs on Rambler servers.
Through the video platform, organizations can upload, store, publish, and monetize video content on their own sites while gaining access to detailed viewing statistics.
The product has undergone rigorous testing on Rambler&Co’s media holdings and is now available to external customers.
Built with cutting-edge technologies, the platform features a user-friendly interface, live broadcasting capabilities, robust webinar support, vertical video formats, and monetization options via VAST or VPAID technologies. This enables both standard video advertising and interactive ads with clickable elements, enhancing engagement and revenue opportunities.
“Our holding has validated a range of technology solutions, and the Rambler portal’s video platform is actively used across Rambler&Co media assets for both video on demand and live streams. We are now expanding availability to other businesses through the SaaS model because the demand for this solution is strong and our competitive edge is clear,” stated Alexander Krushin, marketing director of the Rambler portal.
Each client of the Rambler video platform receives a personalized workspace for managing their content, direct access to statistics, and analytics tools that help measure key marketing metrics, boost audience engagement, and evaluate video effectiveness for campaigns.