MSC Cruises, a leading global cruise line, has been clear about its business stance in the Valencian Community. Fernando Pacheco, the managing director for MSC Cruises in Spain, indicated that a potential tourism tax in Valencia would carry an economic impact for the company, yet it would not alter the fleet’s schedule or geographic choices. He affirmed that the tax would not dictate where ships are deployed, a position MSC Cruises has consistently held in past negotiations and planning cycles.
If the proposed tax, which would be voluntary for municipalities and set at a daily rate between 0.5 and two euros, becomes law, the cost would be borne by the tax authority and not passed on to passengers. This stance was communicated in an interview, with MSC Cruises reiterating its commitment to Valencia. The company highlighted its intent to keep two ships docked in the Turia city simultaneously, marking a historic moment since the introduction of MSC Seaside. This summer’s plans include Bellissima, with expectations to sharply increase passenger arrivals in Valencia, aiming for a scale comparable to, or exceeding, prior peak years.
Exceeding 2019 data
Pacheco stressed that recovery from the pandemic would go beyond restoring activity to 2019 levels. The outlook includes achieving higher volumes than in the pre-pandemic year, driven by renewed demand and stronger ties with the city. He underscored MSC Cruises’ support for Valencia and noted ongoing collaborations, including sponsorships of major local events. When confronted with civic groups and political voices advocating limits on cruise traffic, the company urged a constructive dialogue with local residents and environmental stakeholders, emphasizing responsible operations and mutual benefit.
Consider cruise passengers
The representative from MSC Cruises expressed openness to creating working groups with government entities to determine ship numbers and vessel types that align with local needs. The company also reported encouragement from the Valencian business community to broaden its footprint. In planning, MSC Cruises requested a balanced assessment that weighs cruise passenger traffic alongside other travelers arriving by air or land before finalizing any regulatory framework. This approach reflects a broader strategy to integrate maritime activity with regional tourism goals in a sustainable manner.
As part of its long-term strategy, MSC Cruises positions Valencia as a hub within its Spanish port expansion. The company outlines a plan that includes multiple port calls and an ambitious schedule that leverages Valencia as a strategic loading port. With a presence spanning more than a decade, MSC Cruises has built a stable operational base in the city, reinforcing its commitment to the local economy and tourism ecosystem.
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