Are you shopping for Montaditos at prices from two decades ago? As costs rise, the idea that something once impossible is now within reach feels empowering. a bold anti-crisis promotion features 100 Montaditos. Restalia Group’s flagship brand enters the year’s final stretch with meaningful innovations. The new program titled Domingo me la pela marks the moment.
Offers of the promotion Domingo me la pela
Wink at pesetas and high-end ring
The Sunday 100 Montaditos promotion embodies the brand’s informal spirit, nodding to a time when pesetas defined everyday value. Back then two drink and sandwich or appetizer combos could be found for 500 pesetas (about 3 euros) or 1,000 pesetas (about 6 euros).
Domingo me la pela also honors people who lived through pesetas, especially the older generations. The message resonates with 100 Montaditos enthusiasts, as Restalia’s flagship has evolved from a favorite among youths to a family gathering spot that welcomes every generation.
Promotional image of the Domingo me las pela promotion
The franchise anticipates a difficult January, yet the aim remains clear: to expand customer loyalty and make top-quality gastronomy accessible through competitive prices and nationwide suppliers. This approach is not new; in 2008, amid economic turmoil, the brand revolutionized the market with the 100 Montaditos concept, a European craze featuring items priced near one euro and still valid on Wednesdays.
New jugs: Sancho and Quixote
A fresh phase of 100 Montaditos introduces two new pitcher formats: the Quijote jug and the Sancho jug, larger versions that pay tribute to beloved Spanish literary characters. This move reinforces the brand’s cultural connection and strengthens its international strategy.
Domingo me la pela invites guests to think about pesetas again while offering a mix of new and special frozen jugs or soft drinks paired with sandwiches and appetizers. For 500 pesetas or 3 euros, guests can enjoy one Jug of Quijote or a soft drink plus two sandwiches or one appetizer, with the option to double up for 1,000 pesetas (6 euros). In every option, a large Sancho jug or a premium beer can be added for a small extra charge of 0.50 euros.
Combo Robbing Sunday. 3 euros (500 pesetas)