Miniland, a toy company, closed the last year with a modest uptick in turnover driven by its educational games line and an inclusive doll collection. The shift followed the formal separation of production from the food packaging segment under the Qiub Packaging group. Specifically, the Onil operation posted a turnover of 15.3 million euros in 2021, up 0.46% from the prior year, according to accounts filed with the Trade Registry .
The management report focuses on this positive performance, noting that the gains were linked to expanded toy sales. Rafael Rivas, Miniland’s managing director, attributes the rise to two trends: schools continuing to purchase educational toys after the pandemic slowed demand, and the popularity of Miniland’s dolls that reinforce emotional and values education. These dolls depict babies from diverse backgrounds, including representations of Down syndrome, and their sales increased, earning notable industry recognition in 2020. They received the Best Toy of the Year award from the Spanish Association of Toy Manufacturers and a Gold prize in the Empowering category at the Play for Change Awards, organized by European toy employers. An additional important acknowledgment came from INFORMATION magazine .
European Toy Association lauds Miniland’s multiracial dolls with Down syndrome
Rivas highlights the strong trajectory of these product lines in markets such as the United States and Australia, where growth surpassed 25% according to the executive. The majority of the turnover stability came from improved exports, rising from 4.9 to 5.4 million euros in European destinations, while shipments to other countries exceeded three million euros, up from 2.2 million the year before .
In contrast, the childcare product line—the other major pillar of the business—has faced a steady evolution due to Europe’s declining birth rates, according to the executive. On the financial results front, the company faced higher costs, notably in transport and electricity, which trimmed profits from one million euros to 763,000 euros .