Mercadona already operates the fifth online sales platform, expanding its digital footprint with a new facility opened this Thursday in Seville. The chain now has a presence in Valencia, Barcelona, Madrid and Alicante, and with this latest addition the company is poised to close the year with a digital sales workforce of 2,000 and a projected turnover of 530 million euros from online shopping.
In 2022, the company anticipates online sales of 257 million euros, a figure that will double the previous year. For context, Mercadona reported total input and turnover around 27.8 billion euros in 2021, with online grocery contributing about 2 percent of the business.
“Expansion and profitability of the online channel are the two main challenges we face”, stated Juana Roig, CEO of Mercadona Online, during the unveiling of the new logistics hub in Seville. He emphasized,
“We are very pleased to welcome more online shoppers in Andalusia through the Colmena de Sevilla initiative.”
The newly developed hubs are designed to serve high-density areas with strong digital demand. In Seville, 145 jobs are created, backed by a 25 million euro investment, with personnel primarily focused on order preparation and distribution.
Preparation and distribution through stores
Beyond the large dedicated online facilities, Mercadona plans to continue growing online sales while leveraging its physical stores to prepare and distribute orders. This hybrid model is already being rolled out in several Spanish provinces, including Castellón, Lleida, Girona, Almeria and Murcia, which will collectively operate 18 such stores by year-end.
According to the company, the strategy involves extending this approach in the coming years so that Mercadona Online becomes available in most Spanish cities, offering a seamless blend of digital ordering and in-store fulfillment.